Kanye West is a name that does not need an introduction in the industry. The rapper has been making waves in the music and fashion world for decades. Not to mention, his controversial image often highlights him in headlines and on social media. But bringing a twist to how the world knows him, he changed his name to simply Ye legally in 2021.

By changing his name, he embraced the time-honored tradition in popular music and picked this single name. This was similar to what singers like Cher, Prince, Sting, Tiffany, and Bono also did. However, what exactly is Ye’s real name and why did he change it in the first place?

What is the full name of Kanye West?

Now, Ye, the Atlanta native was born with the name Kanye Omari West. The middle name of the Grammy winner symbolizes his devotion to Christianity, as Omari means God is the highest. The same goes for his latest name, Ye, with whom he has long referred to himself in songs, and on social media. This name comes with some historic overtones and its roots are biblical rather than the short version of his original name.

In 2018, the former billionaire spoke about his love for it and told radio host Big Boy that it was the most used word in the Bible. “In the Bible, it means you. So, I’m you. And I’m us,” explained the 46-year-old. According to him, the decision to rename himself was a matter of identity and self-expression. “It’s more of a reflection of who we are [as] beings,” added West.

The ‘Praise God’ singer thought the name had the power to bring him closer to others. However, experts in marketing, branding, and reputation management connected this change to his business interests.

The name Ye brought fortune 

Back in the billionaire days of Kanye West, Forbes Magazine noted that the industry always has been driven by authenticity. The musician perfectly nailed the art after changing his official identification. According to the outlet, the decision was right because his inner circle already addressed him with the name Ye for a long time. Also, this change brought visual similarities between his name and the sneaker empire Yeezy.

The rapper, unfortunately, lost his billionaire status overnight when Adidas and other major brands cut ties with him after his hate speech. But West has been trying to revamp his career and has been working on a new album with Ty Dolla $ign. In fact, his solo song titled ‘Vultures’ has been released today paying off fans who have long awaited to hear his new music. With his new release, Ye seems to be officially back!

What do you think about his name Ye? Let us know in the comments below.