Known for her savvy album rollout moves, Taylor Swift has turned hidden messages into a key element of her promotional approach. In the Taylor Swift universe, Easter eggs are the concealed treasures—clever hints or messages deliberately left for her fans to stumble upon. These cryptic hints are scattered throughout her music videos, shared during interviews, and thoughtfully threaded into the overall visual aesthetic of her projects. 

Ever since the re-release of ‘1989’, Swifties have been connecting the dots on the pop star’s hidden messages. Particularly as Swift’s recent going-out looks reflected some familiar elements. So, here is a rundown of the times Swift has strongly hinted at her upcoming project through her fashion choices. 

Taylor Swift’s 34th Birthday Dress 

Lately, fans have been treated to countless sightings of Taylor Swift. She has been hanging out with her celebrity friends, playing cheerleader for her footballer beau Travis Kelce, and basking in the honor as TIME’s 2023 Person of the Year. But on her 34th birthday, Swift threw her fans for a loop. Swift stepped out in a Clio Peppiatt Lucina mini dress, adorned with Swarovski beads and crystals, along with star and moon motifs. Many fans speculated that the dress had harked back to her previous ‘Midnights’ album era. 

The selection of this black mini dress appeared to signal the conclusion of the ‘Midnights’ era, leaving fans to speculate on the prospect of Taylor Swift’s 11th studio album on the horizon. Meanwhile, many other fans pointed out Swift’s cosmic connection to her star sign, Sagittarius, particularly evident in both the ‘Lavender Haze’ and ‘Karma’ music videos. All the conjecture about Swift’s birthday dress pointed towards the possibility of a sister album to ‘Midnights’. 

The endless easter eggs from Eras Tour

At the Eras Tour, keen-eyed fans spotted the golf club from the ‘Blank Space’ music video in her performance. Swift also brought along the iconic Folklore cabin from her 2021 Grammys performance. Adding to the nostalgia, she donned the purple coat from the ‘Lavender Haze’ music video during her live rendition of the song. Swift also dazzled fans with a gold dress in her ‘Fearless’ performance, a look that many believe mirrored an outfit she wore back in the day.

Not only that, but she strummed on a silver acoustic guitar, echoing the vibes of the ‘Fearless’ era. However, this particular one, as per her series of Instagram stories, was a DIY creation by her parents. It also featured her lucky number 13. But what heightened the most amount of anticipation was a concert attendee who insisted on spotting snakes in lights, hinting at the ‘Reputation’ era, the songstress’s most speculated upcoming album.

Lately, Taylor Swift seemed to be dropping a plethora of hints, fueling speculation about a potential re-release of the iconic ‘Reputation’ album.

Taylor Swift’s night-out with Blake Lively 

Taylor Swift’s frequent nights out in New York City have become somewhat of a tradition, with her turning every casual hangout into her fashion runway. During a dinner with Blake Lively on January 10, Swift donned a green velvet dress by Little Lies. The singer’s choice of outfit quickly sparked conversations on social media, with fans theorizing that the ensemble might be hiding Easter eggs.

They speculated that the green dress was a hint at the upcoming release of her next re-recorded album, ‘Reputation (Taylor’s Version)’. Swift perfectly paired her dress with sheer black tights and pointy thigh-high calf leather boots. The boots featured hand-drawn tattoo-style art, prominently showcasing snakes- a clear reference to the symbol associated with the pop star’s sixth studio album, known for its revenge-centric theme. 

Taylor Swift wore a Reputation-coded dress at the Golden Globes 

Taylor Swift transported herself back to the ‘Reputation’ era for the 2024 Golden Globes, providing a sneak peek into one of her highly anticipated re-releases through her red-carpet ensemble. At the Sunday ceremony, where her latest film project, Taylor Swift: The Eras Tour, received recognition for cinematic and box office achievement, Swift channeled the essence of the era by donning a glittering and serpentine dress. 

Taylor Swift perfectly complemented the floor-length gown with her trademark cat eyeliner and styled her hair in soft waves with blunt bangs. However, it was the singer’s choice of jewelry that sent fans into a frenzy. One particular ring, fashioned to resemble a snake coiled around her finger, set fans abuzz on social media. Many fans believed that the color of Swift’s dress and the snake-themed ring might be dropping subtle hints about the impending re-release of her 2017 ‘Reputation’ album.

What are your guesses about the upcoming album of Taylor Swift? Let us know your thoughts in the comments below!