The best example of the 'Taylor Swift Effect' can be seen in the huge impact on sales and engagement the pop star has driven in the NFL, just by showing up at a few matches. This huge jump in NFL viewership has been pretty much down to the growing interest from young women in the sport, ever since Taylor Swift took an interest in Travis Kelce and his game. This hype even led to a jaw-dropping 400% boost in the sales of Kelce’s Kansas City Chiefs jersey, No. 87, after Swift was seen in the stands at his games. 

Given how much Swift has impacted both Kelce and the NFL, it is not surprising that the 34-year-old would credit his super-popular girlfriend for some of his new star power.

A TikTok video recently surfaced of a husband taking his wife to meet Travis Kelce. When Kelce arrived, the husband could not help but flatter the NFL star, saying, “Dude, you just took my wife’s breath away,” while the wife giggled and looked a bit embarrassed on the side. Without a second thought, Kelce credited the fan’s reaction to the “Taylor Swift effect,” which had everyone in stitches.

This comes right in the midst of the ongoing rumors about Travis Kelce and Taylor Swift’s engagement. A source recently told Page Six that the football star is planning to put a ring on Swift soon. However, a representative of Kelce later confirmed that no formal engagement plans are currently in place for the couple. Nonetheless, this is not the first time Travis Kelce has opened up about the ‘Taylor Swift Effect’ and how it has benefited him.

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Earlier this year, the Kelce brothers credited the success of their podcast to Travis Kelce’s high-profile relationship with global pop superstar, Taylor Swift.

Back in June, Travis Kelce and Jason Kelce appeared in a discussion at Cannes Lions to talk about their successful podcast. Their New Heights podcast was once famous only among football fans, or what the older brother described as “hairy football fans.” However, now, the demographic of their show has shifted, with a fanbase of “14-year-old girls,” most of whom come from Taylor Swift’s fanbase.

The brothers credited their podcast’s popularity to the so-called ‘Taylor Swift effect.’ Jason Kelce explained how the past year’s events have given girls a reason to dive into a sport where previously there was not much interest. As of 2024, the New Heights podcast is valued at $100,000,000, and Swift reportedly grew the podcast by more than 300,000 people. It is no wonder Travis Kelce brings Taylor Swift up in every conversation.

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What do you think about Travis Kelce’s adorable mention of Taylor Swift? Let us know your thoughts in the comments below!