10 Months After the Controversial Seize on Yeezy Sales, the Adidas Shoes Set to Hit the Market This Summer

Published 07/20/2023, 1:30 PM EDT

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Kanye West has been on a roller coaster ride since his controversial comments and absurd public behavior. Because of his problematic comments, the rapper lost a lot of business partnerships, including his star partnership with Adidas. Now, 10 months have passed since this termination of the deal, but Adidas shoes might make their comeback soon.

Apart from his brilliant music, Ye has earned his fandom’s respect in the fashion industry, too, especially his footwear collection. When the deal with Adidas went sour after the controversies, the online and retail sales of Adidas Yeezy froze. However, according to a recent report by Yeezy Mafia, the Adidas Yeezy footwear collection is coming back in August.

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The retailers might bring back all 24 Yeezy products, including sneakers, flops, and more, and line up an exciting sale throughout August. After the controversy, major retailers, including Foot Locker, expressed their support for Adidas’ stand. They removed all Yeezy products from their sales collection. So, after all these months, why are they bringing them back?

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Apparently, it is not only to benefit the stores. Apart from clearing their shelves, there is another purpose for this tremendous step.

After breaking ties with Kanye West, Adidas Yeezy products are returning for a bigger purpose

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There was a question about where the Adidas Yeezy collection was after the deal went south. Well, here they are. And now, they are coming back to redirect the organizations and give them a new beginning. Reportedly, the earnings from this unexpected return are going to support organizations like the Anti-Defamation League (ADL).

Other benedictory organizations include names like the Philonise & Keeta Floyd Institute for Social Change and others. Although neither Foot Locker nor Adidas has officially commented on bringing back the stored collection. They might announce the exact dates of this retail sale soon, supposedly in a week.

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After the Adidas-Yeezy dispute, Ye started to move forward in his life with his professional endeavors. Not so long ago, the Chicago rapper announced the launch of new footwear designs as well. While both the concerned parties are moving ahead in their own ways, what are your thoughts about this big return of Adidas YZY products? Are you also a fan of these? Tell us in the comments below.

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Neha Chande

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Meet Neha Chande, an entertainment writer at Netflix Junkie, who has written more than 1100 articles. With a Master's degree in English Literature, Neha believes in unbiased journalism. Before delving into her passion for writing and cinema, she taught English and communication skills as a facilitator and lecturer.

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