Steadily but rapidly, Taylor Swift is making climbs on the hilly slopes of the record industry for her stay on the throne. With her ongoing Eras Tour and the upcoming release of her 11th studio album, the stakes are high but the surprises are never-ending. Therefore, the convergence of the escalating seismic events stemming from her Eras Tour and her extensive history of pioneering endeavors has yielded a record-breaking viewership event for The Eras Tour film shortly after its digital release. 

When The Eras Tour hit the theatres last year, it became the highest-grossing concert film of all time. Similarly, after making its space on streaming service, it is showing no signs of slowing down its trailblazing odyssey. 

Taylor Swift: The Eras Tour grabs the top spot after digital debut

It appears to be a rather eventful week for Swifties, as it not only commenced with explicit title drops for the upcoming album but also saw the fruits of last year’s efforts receiving well-deserved recognition. All the credit goes to The Eras Tour film hitting Disney+ worldwide on Thursday, March 14. As per the studio, the film managed to grab 4.6 million viewers per Variety within just 3 days of its digital release, making it the No. 1 Music film ever on the platform.

Over the weekend, Swifties have reportedly watched 16.2 million hours of the three-and-a-half-hour concert film per Variety. For both Swift and Disney, this warrants double the celebration, as Swift’s viewership odds are based on 3 days of viewing compared to the other movies’ 5 days, already making her the clear winner. This revised and enlarged version of the film came inclusive of five bonus songs, ‘Cardigan’, from ‘Folklore’, along with four acoustic songs, ‘Death by a Thousand Cuts’, ‘Maroon’, ‘You Are in Love’, and ‘I Can See You’.

As compelling as it is for Taylor Swift’s way to excel to pave the way for another addition, the pop star has already reached the pinnacle for her upcoming album even before its release. 

Taylor Swift’s unreleased single from her unreleased album reaches the zenith

When all eyes were on Taylor Swift’s ‘Reputation (Taylor’s Version)’ drop, the pop sensation chose to surprise her fans with ‘The Tortured Poets Department’ release scheduled for April 19. But just a month ahead of its release, an explicit tracklist made its way on the abrupt hours of Sunday. As fans were leeching out the minute details from the shocking unveiling, hours later, her unreleased track, ‘All’s Fair in Love and Poetry’ secured its place at the top of the iTunes music video chart.

As most songs were exclusive to her web store, Swifties took the longer road to prove their unwavering dedication. Similarly, for The Eras Tour digital release, Swifties took it upon themselves to make sure Taylor Swift marks the headlines. While it is true that Swift has a set of skills too eminent to overlook, her fanbase, on the other hand, like their figure of inspiration, has both the talent and commitment too difficult to let slip. 

What do you think of Taylor Swift’s The Eras Tour film shattering record viewership within just 3 days of its digital release? Let us know in the comments below!