The romantic jet of Taylor Swift has been doing the rounds of the NFL grounds since last September, all thanks to Travis Kelce. With a surge in global viewership and Swift bucketing a staggering brand value for the NFL and the Chiefs’ kingdom alike, the NFL fever has reached new heights following her gracing the suite boxes to cheer on the Reds. While even Golden Globes noted the NFL’s eyes being on Swift, her recent attendance at the Super Bowl ending up in an overwhelming air-time valuation, makes it a true story. 

Even though Swift’s brand legacy often accelerates beyond the dictums of her brand, her second-long air-time initiating the staggering value makes a case for Swift’s unfaltering influence.

Taylor Swift’s air-time comes with value for money

The Taylor Swift-Travis Kelce romance is currently budgeting profits for the NFL in ways beyond the ordinary. And for her 13th NFL game at the Super Bowl LVIII, the Houston Chronicle reported that by the end of the match, CBS broadcast put their eyes on Swift 12 times for a total of 53 seconds. Therefore, in conclusion, the air time was worth about $12.4 million based on this year’s Super Bowl’s $7 million cost to run a 30-second commercial.

The reports suggest that the longest air time lasted 10.5 seconds. It was when the lens caught her celebrating with Blake Lively, Ice Spice, and Ashely Avignon after Marquez Valdes-Scantling’s touchdown in the third quarter. Although over the years celebrity-led publicity has pocketed the big bucks for brands, this year for the NFL looks like a good bargain with the Swift power executing million dollars like leftovers. 

Having said that, since the NFL also noted a surge in viewership for this season, let’s get to know if the amplification also hailed for the Super Bowl event. 

Did the Super Bowl witness a record-breaking viewership due to Taylor Swift? 

The flux in brand value following Taylor Swift’s gracing the NFL grounds has been quite astounding, to say the least. Earlier, reports also came in regards to an amped-up viewership, both in the men’s and women’s section for the NFL. Before that, accounts for the accumulation of brand value worth $331.5 million for the NFL and the Chiefs made way. Keeping in mind the hike in response, it would not be surprising if this year’s Super Bowl actually breaks all barriers in viewership.

The numbers are expected to be released on the coming Tuesday. Previously, Clark Hunt also spoke to CNBC in January to address the women’s viewership surge, saying how it has grown “leaps and bounds”. Hunt even noted the attention the Chiefs have been getting since Taylor Swift’s attendance. Therefore, keeping aside the explicit figure mounting to her air-time, it is safe to say that Swift is currently the poster face for the NFL, the Chiefs, and now the CBS, even if not official.

What do you think of Taylor Swift’s second-long air-time pocketing millions of dollars? Let us know in the comments below!