Decades after her debut in mainstream music-making, Taylor Swift still reigns at the top of the charts. The 34-year-old has a wide fanbase spanning as diversely as her music, which ranges from her country roots to her current pop mega-icon status. Furthermore, with an unprecedented fan craze following her every move, the singer has evolved into a much more dynamic personality than just a music icon. Yet, could her artistic prowess alone be the backbone of such a stature?

It turns out that the singer may have a few tricks up her sleeve that have long found their way into many of her career moves.

Counting her fans would prove to be a next-to-impossible task for the sheer millions in which they range. However, beyond music, a Forbes report has analyzed subtle connections that Taylor Swift has long maintained to stand at this point. Firstly, the statements pointed out how the ‘Blank Space’ singer stands as a brand in herself and gains even more visibility with her collaborations, such as those with Target, Coca-Cola, and Apple.

Next, she maintains an inseparable connection with the Swifties by blending in with them. From offering teases and easter eggs to build intrigue to relatable lyrics for a young audience, and from a strong social media presence to using trending events like the 2024 solar eclipse to her advantage, Swift has employed some good marketing genius. Moreover, unraveling an album as an ‘era’, each with its own distinct style and palette, helps fans associate better with their choice of music, giving the singer unmatched reception in reciprocation.

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Taylor Swift’s mix of genuine artistry and marketing has now pushed her up the ranks and into a category where she stands as the sole member.

A few days down the line, Forbes officially welcomed Taylor Swift into its latest list of billionaires. With a fortune of $1.1 billion, the singer differed from any other in the music industry by becoming the sole artist to have entered the coveted club based on the power of her music alone. The title, thus, also gives enough credence to the genius leverage of her brand power.

In the meantime, just ahead of the April 19 release of her eleventh studio album, ‘The Tortured Poets Department’, Taylor Swift lies set to sell over 1 million vinyl copies matching Michael Jackson. The late singer’s album ‘Bad’ had last achieved that feat in 1987. All in all, her musical prowess, innate intellect, and ability to connect with her audience make the singer one of the finest ever.

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