Taylor Swift Frenzy Hits Liverpool as Merch Goes on Sale Ahead of Anfield Eras Tour

Published 06/12/2024, 11:52 PM EDT

via Getty

The swifties fever is nowhere near a stop but has rather expanded to Liverpool, the city of Pop. Taylor Swift's next stop is abuzz with excitement as an estimated 150,000 Swifties flock to the city for three sold-out shows at Anfield. The pop icon’s much-celebrated Eras Tour has been making waves globally, and her Merseyside leg seems to turn into a major coup for the city and the club.

Liverpool is pulling out all the stops to ensure a fantastic experience for both Taylor Swift and her devoted fans.

Fans go over the top to bag Taylor Swift merchandise ahead of Liverpool concert

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Thousands of Taylor Swift fans flooded the streets of Liverpool today as official merchandise for her highly anticipated tour went on sale. The songstress is set to take the stage at Anfield tomorrow night, and her die-hard fans are wasting no time snagging up souvenirs. Fans lined up early outside the merchandise booth, eagerly waiting to get their hands on tour tees, hoodies, and other Swift-themed gear. 

According to This is Anfield, Taylor Swift's shows at the iconic stands are a significant event for the city, with only London, Edinburgh, and Cardiff hosting the pop star in the UK. To celebrate her arrival, Liverpool City Council has created the Taylor Town Trail, featuring 11 art installations themed around her different 'eras', each representing a different album from her career. Looking at today's sales it seems swifties are all ready to sing along to their favorite hits.

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As the countdown begins, Liverpool is ready to welcome the Swifties with open arms. 

How is Anfield preparing itself for Taylor Swift’s Eras Tour?

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The preparations for the shows are well underway, with Anfield undergoing a significant transformation. As seen in footage captured by Mr Drone UK, the stage, lighting, and sound systems are being set up, ready for Swift's arrival. The city is also preparing for significant road closures, affecting both locals and those traveling to Anfield for the shows.

As the city readies itself for the Swifties' invasion, fans are eagerly anticipating the concerts. With three sold-out shows, it seems quite clear that Taylor Swift's popularity shows no signs of waning. The Eras Tour has been a massive success worldwide, and Liverpool is bracing itself for a memorable experience.

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Have you gotten your hands on any of those Taylor Swift merch yet? Let us know how you liked it in the comments below. 

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Shraddha Suman

1753 articles

Shraddha Das is a Content Lead and the Sub Group Head at Netflix Junkie. Captivated by the power of storytelling and the written word at a young age, which led her to pursue a career in journalism at the Esteemed KIIT School of Journalism and Mass Communication, in Orissa. She has over 1500 articles to her name.

Edited By: Aliza Siddiqui

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