Taylor Swift has held the later stage of 2023 by storm with no signs of letting go of her chokehold anytime soon. With a bold dominance brought on by her The Eras Tour concerts, movie, and a fanbase on edge concerning her romance with Travis Kelce, things are at an all-time high for the 34-year-old. No matter the occasion, tidbits surrounding that blossoming heart-tugger have found widespread relevance, and on Christmas day the NFL received a piece of it that broke one of its long-standing records.

Amid a high of personal and professional success, the singer gave one further reason for football to become even more popular than it already is.

Taylor Swift cheers on for Travis Kelce and gives the NFL a record touchdown

Dressed in a black skirt, red top, and jacket, Taylor Swift landed at the Arrowhead Stadium for the Christmas Day game between Kansas City Chiefs and Las Vegas Raiders. As she cheered along from the VIP stands alongside her parents as Travis Kelce scored his 900th career catch, the NFL secretly basked in its glory. A DailyMail report stated that the match went on to break the best Christmas Day viewership record since 1989.

Drawing in a whopping 29 million viewers on CBS and Nickelodeon, the match saw a 29% increase in viewership from last year’s Christmas game. Additionally, the coincidental numbers came almost single-handedly from Swift’s presence in the stadium. Moreover, in October this year, this very romance clocked in an average of 27 million viewers during the Chiefs-Jets game, making it the highest-viewed Sunday NFL game since the Super Bowl.

The remarkable aura of the Taylor Swift-Travis Kelce romance also played its part in the match commentary despite it ending on a bad note for the couple.

Tony Romo once again swaps girlfriend for wife as Raiders raid the Chiefs

“His wife loves it, I mean, his girlfriend,” Tony Romo once again mislabeled Taylor Swift for Travis Kelce. The unfolding happened as the tight end landed a 24-yard catch. Moreover, the fumble happened again in less than two weeks with the last one coming during the Bills-Chiefs game in Week 14. While it landed a fair deal of mockery online, a few fans also took it to be a sign of the stars.

In a grim reality, however, the Las Vegas Raiders won over the Kansas City Chiefs 20-14. Regardless, the singer’s show of support received widespread attention and the romance undeniably stands pegged as one of the entertainment world’s most powerful currently. With $1.1 billion to her name and Kelce earning several records, the romance stands set for more accolades.

What are your reactions to Taylor Swift breaking 1989 records for the NFL with her support for Travis Kelce? Let us know in the comments below.