Taylor Swift has truly lucked out in love with Travis Kelce. Despite the tight end’s near miss at the Arrowhead Stadium in 2023, Kelce’s Cupid touchdown will always remain the one for the books. And just to ensure their magical love story has its deserving place in history, the NFL star helped with a swift addition to the 35-year-old’s trophy shelves with an accolade very Kelce-coded. Though Kelce has yet to stop raving about the Taylor Swift effect, Swifties are clearly caught in the spell of something better: the Travis Kelce effect. 

It was not Taylor Swift’s year at the Grammys, and Travis Kelce’s Super Bowl LIX wishes did not quite materialize. But what is in a year for the stars who are famous for defining eras? Though they missed the dart in their respective turfs, Swift and Kelce just hit a joint bullseye at the 2025 iHeartRadio Music Awards. The ‘Karma’ pop star took home the award for Favorite Surprise Guest for bringing out Travis Kelce on the London Eras Tour stage in June—a cameo that won hearts and now topped the charts. 

“From the football field to the Eras Tour stage – Travis Kelce’s cameo was a touchdown!” iHeartRadio wrote on X, congratulating the pop royalty for the win. The Chiefs’ tight end already had his fair share of disbelief when Jason Kelce shared the nomination news with his brother on the New Heights podcast in January. The former was even more shocked to learn that he had not one but two nominations in the Surprise Guest category because of his appearance with Patrick Mahommes at Morgan Wallen’s Kansas City concert last August. 

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While Travis Kelce had twice the probability of catalyzing a win, fans are actually over the moon that the award has come home with none other than his beau, Taylor Swift.

Taylor Swift and Travis Kelce’s year did not exactly start on a banger note. If anything, it got only worse with Swift's reported time out from the public radar, especially after the It Ends With Us controversy. Sure, the updates have been scarce and not very delightful. However, the 2025 iHeartRadio Awards win just proved it is never too late to adjust the tune because no matter how many strings pull back, a winner’s place remains at the turf.

Many fans joined the threads in celebratory spirits.

Meanwhile, a few folks lamented their no-show, citing their appearance would have been the only cure for the panic episodes they have been experiencing lately. Yet, the atmosphere was one of jubilation, with Swifties ready to pop the cork of champagne any minute. Of course, Swift and Kelce may be MIA for now, but considering it is only a matter of time until their appearances become regular, fans are not exactly sweating it out.

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What do you think of Taylor Swift's iHeartRadio win because of Travis Kelce? Let us know in the comments below!