Ray-Ban Director Hails A$AP Rocky's 'Boundary-Pushing' Style as Luxury Brand Partners with Newly Freed Rapper
via Imago
Entertainment Bilder des Tages March 26, 2022, USA: ASAP Rocky during Lollapalooza Brasil 2022 music festival at Autodromo Interlagos in Soo Paulo this Friday, March 26 USA – ZUMAc233 20220326_zsp_c233_031 Copyright: xVanessaxCarvalhox
A$AP Rocky, the 36-year-old rapper, whose real name is Rakim Mayers, is no stranger to run-ins with the law. With an estimated net worth of $20 million, Rocky has made a name for himself with his experimental approach to hip-hop, collaborations, and bold fashion choices. And now, good news is further surrounding him like a wave over rock in the form of Leonardo Maria Del Vecchio.
A$AP Rocky shatters boundaries, evolving from music icon to fashion trailblazer, as he boldly ventures into uncharted territory, redefining his legacy with a game-changing new project.
Ray-Ban teams up with A$AP Rocky
ADVERTISEMENT
Article continues below this ad
A significant turning point in A$AP Rocky's fashion career has been reached with his appointment as Ray-Ban's first-ever creative director, as reported by WWD. The rapper's "ability to push the boundaries" was complemented by the brand's head, Leonardo Maria Del Vecchio, who also noted his effect on street and luxury fashion. This collaboration cements Rocky's reputation as a cultural trailblazer who goes beyond music, as his imaginative vision redefines eyeglasses.
A$AP Rocky's first task as creative director is to revamp Ray-Ban’s core lineup with an exclusive new lens type. The collection, named the Blacked Out Collection, will merge classic aesthetics with bold, modern influences. Featuring gold-plated details and ultra-black lenses, the release reflects Rocky’s signature style. With his go-to frames being, the Ray-Ban Wayfarers, will also get a fresh update. The first drop is set for release this April.
Alongside the good news of A$AP Rocky becoming creative director, he also walks free from legal trouble. As he turns a new page, Ye formerly known as Kanye West, steps in, sparking an unexpected collaboration that surprises fans.
Ye comes in support of A$AP Rocky
After an 18-month hiatus, Ye, has faced ongoing industry challenges, but one thing remains clear—his alliance with A$AP Rocky is stronger than ever. Following Rocky’s legal victory, where he was found not guilty on two felony charges, Ye took to Instagram, posting a picture of Rocky with a joining hands emoji, symbolizing unity. As Rocky celebrated with Rihanna and family, Ye’s support hinted at a growing partnership. With both overcoming controversy, their bond could shape a new era in music and culture.
ADVERTISEMENT
Article continues below this ad
via Getty
PARIS, FRANCE – JANUARY 23: Ye attends the Kenzo Fall/Winter 2022/2023 show as part of Paris Fashion Week on January 23, 2022 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
A significant turning point in A$AP Rocky's fashion career was his employment as Ray-Ban's first creative director, fusing his distinctive aesthetic with high-end innovation. His developing relationship with Ye also portends a strong creative partnership. Their connection may result in ground-breaking partnerships that redefine music and fashion in the years to come, with Rocky taking on a leadership role in the fashion industry and Ye providing steadfast backing.
ADVERTISEMENT
Article continues below this ad
What do you think about A$AP Rocky becoming the creative director of Ray-Ban? Share your thoughts in the comments below!
ADVERTISEMENT
Edited By: Hriddhi Maitra
More from Netflix Junkie on Music News
ADVERTISEMENT