Taylor Swift and Beyoncé could be friends. But their fandoms are anything but cordial. The two pop stars are always being pitted against each other by their perfervid fandoms, the Swifties and the Beyhives, each group determined to prove their favorite is the true queen of this era’s pop music. And the easiest way for these fans to back up their claims are Streaming numbers, especially over on Spotify. Once again, with 2024 coming to a close, both artists found themselves going head-to-head on the platform for yet another chart record.

This time around, though, Beyoncé might have come up a bit short compared to the Eras Tour sensation, even though she is still holding onto the title of the greatest pop star of the 21st century.

Spotify has now officially 'Wrapped' up their data-driven reports for 2024, and some of the findings are pretty interesting. Turns out, Taylor Swift is still the most-streamed artist on Spotify for the second year in a row, with over 26.6 billion streams globally. Meanwhile, Beyoncé was not even in the top 10 of the most-streamed artists, which was a huge surprise, especially after Billboard’s ranking of pop stars last month.

Billboard had named Beyoncé the greatest pop star of the 21st century, placing Taylor Swift in the runner-up spot for the title. And they were not exactly kind to Swift either with that announcement, which drew a lot of backlash. But Spotify’s numbers tell a different story. They have not only confirmed that Swift is dominating the global streaming charts but are also doing something extra for all the Swifties out there.

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Spotify is now giving every Swiftie’s experience on the platform a personal touch, with a special Taylor Swift surprise thrown in. 

Swifties are some of the biggest contributors to Spotify’s streaming volume and its cultural buzz. And Spotify has never failed to recognize that. Whether it is curating exclusive streaming features or partnering with the pop star for the release of 'The Tortured Poets Department' with a library installation, the streaming giant has gone all out to celebrate the Swiftie fandom. This week, Spotify shared a Swiftie-themed Wrapped experience with a video teaser. 

The teaser was a quick but unforgettable Spotify Wrapped video, featuring free-falling friendship bracelets, which pretty much gave Swifties the hint they had been waiting for about who would top the streaming charts this year. And, of course, their guesses were spot on. While Beyoncé may have taken home the title of greatest pop star from Billboard, there is no doubt that Taylor Swift is today’s reigning sensation, with her influence reaching every corner of the streaming world.

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