The 2024 Super Bowl LVIII concluded on a high for the power couple Travis Kelce and Taylor Swift as the Chiefs beat the 49ers 25-22. Swift lacked nothing in enthusiasm as she cheered on for her beau alongside Blake Lively, Ice Spice, and the wider Swift-Kelce family. The discussions centered around the possibility of her making it to the big game before kick-off after her Tokyo tour dominated a large portion of the Super Bowl coverage. However, in terms of viewership, it appears her presence did affect the numbers.

The famed singer attending the game did gain headlines and, while some criticized the NFL for prioritizing her glimpses, the ground reality hinted at a much better outcome.

Taylor Swift pulled the Super Bowl viewership to record highs

Around September 2023, Taylor Swift first appeared for Travis Kelce and the Chiefs. Ever since her being on any match day fanned rampant attention, which some criticized as being more than necessary, with the Super Bowl being no exception. Yet, it turns out, that the singer appeared only for 53 seconds during the entirety of the big game, accounting for less than 0.5% of screen time. Additionally, her presence boosted viewership among a relatively untapped audience for the NFL.

Standing as one of America’s most influential women, Taylor Swift at the Super Bowl brought in an increase of more than 11% in viewership for female audiences in the age bracket of 12-17. Additionally, the same target group in the ages of 18-24 shot up by 24% than in the previous year. Moreover, female viewership accounted for 47.5% of the entire 2024 Super Bowl coverage, an arena of audience, most likely receiving a boost from Taylor Swift. Finally, the numbers also fell in line with Adele’s backing of the same.

The 2024 Super Bowl also kicked in a week of highs for the now-trending couple for all the right reasons.

Travis Kelce opened his heart out for his girlfriend following the win

Travis Kelce won his third Super Bowl ring and celebrated the occasion with an endearing on-field kiss to Taylor Swift. While the roar of the crowd drained out the actual exchange between the two during that moment, a new clip shed light on the same. Elated to see Swift travel all the way from Tokyo, the NFL tight end declared “You’re the best, baby,” during their heartfelt interaction.

The win for Kelce came close on the heels of his girlfriend, clinching a record at the 66th Grammy Awards. The ‘1989’ singer became the sole artist to win four Album of the Year titles after her win for ‘Midnights’. Interestingly, all the developments happened within one week, marking a united win for the duo.

What are your reactions to Taylor Swift likely pulling up female viewership numbers of the Super Bowl? Let us know in the comments below.