MTV VMAs: 5 Artists to Look out for at the 2024 Red Carpet, as Fashion Meets Music

Published 09/11/2024, 5:12 AM EDT

With the MTV Video Music Awards fast approaching, excitement is bubbling up, and for all the best reasons! This year has been thrilling, to say the least, with some epic musical comebacks, making the award season the hottest ticket in town. But let us be real—no red carpet is complete without the glitz and glam of celebrities strutting their stuff in jaw-dropping couture. So, as the audience sets their timers and jot down reminders, here is a fashion flash for five iconic artists who are set to bring the glam and victory vibes with their couture magic.

This couture cheat sheet is a VIP pass to all the high-fashion drama and musical magic clocked to jazz up their wardrobe as much as their playlists.

Selena Gomez

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The freshly minted billionaire, Selena Gomez, is preparing for an Emmy snub with a "meh" face, even though a win seems a sure thing. But there is one thing she never has to worry about; fashion. Last year, despite low expectations, the ‘Calm Down’ singer’s dramatic return at the 2023 MTV VMAs brought quite the chaos while rooting for calm.

Gomez dazzled in an intricate Oscar de La Renta dress featuring a shredded skirt and 3D floral appliqué, topped off with red Jimmy Choo stilettos. But hold up, right alongside her was another fashion MVP who made sure the cameras could not look away: Gomez’s BFF, Taylor Swift. The fashion BFFs also made the couture whispers pretty unforgettable at this year’s Grammys. 

Taylor Swift

Taylor Swift is not just a powerhouse in music—her fashion game is equally legendary, often holding the secrets to her musical mysteries. Last year, she turned up the GenZ style dial with an edgy asymmetric Versace dress, jazzed up with chunky Anita Ko and Maria Tash jewelry. This year’s Grammys proved that Taylor Swift speaks fluent fashion, hinting at ‘Reputation (Taylor’s Version)’ with her monochromatic details, only to surprise the world with a fresh twist, 'The Tortured Poets Department.'

Plus, with her Eras Tour showcasing her iconic musical eras through couture, the MTV VMAs is practically her fashion playground! With fans still on the lookout for the remaining Taylor’s Versions, who is to say her fashion will not be the exclusive key to unlocking those elusive re-records and her dazzling VMAs win streak? Speaking of artists who make fashion speak volumes, Sabrina Carpenter is also a must-see.

Sabrina Carpenter

While the 'Short n’ Sweet' sweetheart, Sabrina Carpenter, takes her well-deserved victory lap after a fierce battle for the top spot against Travis Scott, she is gearing up to dazzle New York’s UBS Arena with her performance. But the VMAs are about more than just chart-toppers and hence, Carpenter has already summoned the fashion police to curate a look that could outshine her lavender haze from last year.

Remember when she stole the spotlight in that otherworldly Vera Wang Haute tulle gown with a crystal corset? And not to forget her retro vibes from the year before. With her latest album paying homage to fashion, and fashion echoing her mood just as strongly as her music, there is hope her 6 VMAs nominations will bring a fashion statement so unforgettable it sticks around for seven lifetimes.

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Another name that is practically a permanent resident in the Top 5 Dazzler Club for red carpets is Olivia Rodrigo, and the MTV VMAs are on the edge of their seats for her next fashion moment!

Olivia Rodrigo

Olivia Rodrigo has made a name for herself as a red carpet superstar who shines as brightly offstage as on. Last year, she wowed everyone in a sheer, custom Ludovic de Saint Sernin dress, complete with a V-neckline, low back, central leg slit, and a dazzling 150,000 Swarovski crystals. Rodrigo does not need to declare a fashion moment separately to define the Rodrigo-coded style quotient because it is so on point it is like she is playing a high-stakes fashion game and winning every time.

Rodrigo's fashion prowess, however, is not limited to the red carpet—she has rocked and owned and sometimes even influenced every trend from punk to retro to Y2K. As she gears up for her potential victory speech, it is an easy bet she has assembled a fashion squad like Beyoncé, ready to back her up with a show-stopping look.

Beyoncé

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The MTV VMAs are the crème de la crème of musical nights, and while the night is about music, awards, and success, fashion steals the show. And when it comes to someone who has been slaying the fashion game as long as Beyoncé has, it is like trying to top the queen herself. Drawing from her Texas childhood and American Black cowboy history, this year, she is expected to fall back on her ‘Cowboy Carter' record, bringing some serious country flair to the VMAs. 

After an 8-year break, Beyoncé is not just making a dazzling return with a show-stopping performance, she is also doing what no one has, having snagged a Song of the Year nomination without dropping a single music video in recent years. If that does not prove that even the MTV VMAs are head over heels for her epic visuals, nothing will. The VMAs are basically Beyoncé’s playground for slaying, and her status as a musical and fashion icon is rock solid, proving she is the ultimate heirloom in both. So, for fans looking to take notes in fashion for the rest of the year, get the textbooks ready—it is going to be a stylish lesson!

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Which artist are you excited to watch-out for as the music industry walks the red carpet for the 2024 MTV Awards? Let us know in the comments below!

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Anushka Bhattacharya

1233 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Aliza Siddiqui

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