Kendrick Lamar and Drake’s ongoing feud has become the centerpiece of conversations in the Hip-Hop community. In recent weeks, the two have been throwing jabs and airing each other's dirty laundry on their diss tracks. With them reigniting their years-long rivalry, content creators are capitalizing on the moment to produce engaging content on social media platforms. While reaction videos are nothing new, what makes this round different is the supposed chance for the creators to strike gold by voicing their opinions on the rappers' clash.

Recently, Kendrick Lamar and Drake have put forth an unprecedented gesture and it has totally turned the tables on every content creator interested in this whole drama. 

Both Kendrick Lamar and Drake have apparently removed copyright claims from their diss tracks amidst the heated lyrical feud that has gripped social media and the music industry. This choice to toss copyrights out the window has been a complete game-changer for all the content creators and the reaction channels out there, giving them a chance to cash in on their reactions to these tracks. As told by prominent streamer No Life Shaq, these influencers are now pulling in “life-changing” amounts of cash.

This is a huge departure from the usual practice, as record labels frequently issue Digital Millennium Copyright Act (DMCA) takedown notices or copyright claims for even the slightest use of songs. Following this gesture, social media platforms such as YouTube and TikTok have been flooded with creators discussing the feud between the 'God's Plan' and 'Like That' rappers. However, it seems that his trend may soon fade.

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The conclusion of what appears to be the most significant rap feud is on the horizon, with the verdict of who emerged victorious between Drake and Lamar seemingly settled once and for all. 

Even though both sides brought the heat with their lyrics, most people are pointing to Kendrick Lamar as the winner in this rap clash. Drake and Lamar did not hold back on dissing each other's talents, and it seems like it has been rough for Universal Music Group and big brands like Nike. Now, there is a push for Lamar to ease up on his accusations against Drake as the latter seems to be losing the battle anyway in UMG's eyes. 

Instead of launching attacks, Drake has been busy defending himself in this feud. When Kendrick Lamar made claims in his diss track 'Euphoria,' Drake responded through Akademiks, saying he would "quit rapping" if anyone could prove those accusations. Drake's focus on defense has given the impression that he is not prepared to face Lamar head-on. This is now leading to the beef dying down, meaning less content for creators to work with as well. 

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What do you think about Kendrick Lamar and Drake’s gestures for the reaction community? Let us know your thoughts in the comments below!