Adidas has said the ending of its collaboration with Kanye West is &quot;hurting&quot; the business, with sales in North America hard hit.

Kanye West’s Yeezy Put a Dent on $33,033,000,000 Worth Adidas Admits Chief Executive, Just Days After Rapper Set Up Shop Next to Adidas Store in LA

Kanye West’s Yeezy Put a Dent on $33,033,000,000 Worth Adidas Admits Chief Executive, Just Days After Rapper Set Up Shop Next to Adidas Store in LA - Netflix Junkie

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Shraddha Das is a Content Lead and the Sub Group Head at Netflix Junkie. Captivated by the power of storytelling and the written word at a young age, which led her to pursue a career in journalism at the Esteemed KIIT School of Journalism and Mass Communication, in Orissa. She has over 1500 articles to her name. She takes pride in her work, always striving to provide insightful and informative content that her readers can trust. Her report on Buckingham Palace Green Lights Investigations Into the Monarchy’s Account on Disclosure of Links With Slavery is a prime example of her dedication to unbiased reporting. Her love for literature and film intertwines, as she finds solace in book adaptations turned into Hollywood productions. When she is not chasing a story, you will find her engrossed in a Christopher Nolan movie, eagerly waiting to review the latest blockbuster. In her free time, she enjoys revisiting classics like Oscar Wilde, Hemmingway, Jane Austen, Brontës, or losing her mind over any psychotic thriller franchises or heartwrenching historical world war masterpieces.

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Kanye West’s Yeezy Put a Dent on $33,033,000,000 Worth Adidas Admits Chief Executive, Just Days After Rapper Set Up Shop Next to Adidas Store in LA - netflix-junkie

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<a href="https://www.netflixjunkie.com/tag/kanye-west">Kanye West</a> once said, “I could say anti-Semitic things and Adidas can&#8217;t drop me” and pretty soon faced the repercussions of his wild challenge. It did not take long for the sportswear giant to terminate its partnership with Ye with immediate effect. The German manufacturer publicly noted that it would not be tolerating any such crude remarks as triggered by Ye. The public split quite obliterated the &#8216;Donda&#8217; rapper’s net worth, reducing him to a millionaire from the billionaire&#8217;s club. However, it seems like the decision proved to be a double-edged sword for the company. Because for real, though, “Now What?” The tables have seemed to turn pretty quickly.
The sportswear giant was already feeling the burden while it was left with a stockpile of Yeezy shoes. However, despite the dip, it managed to reach a point where the loss of the partnership did not affect sales anymore. Nonetheless, that has all come crashing down. The German giant gave the public its honest opinions with the termination of the partnership with Ye. <a href="https://www.bbc.com/news/business-65492142?xtor=AL-72-%5Bpartner%5D-%5Bbbc.news.twitter%5D-%5Bheadline%5D-%5Bnews%5D-%5Bbizdev%5D-%5Bisapi%5D&amp;at_medium=social&amp;at_ptr_name=twitter&amp;at_link_type=web_link&amp;at_campaign=Social_Flow&amp;at_format=link&amp;at_bbc_team=editorial&amp;at_link_origin=BBCNews&amp;at_link_id=A9CEB8EA-EB18-11ED-A2BA-42DDD772BE90&amp;at_campaign_type=owned" target="_blank" rel="noopener">As reported by BBC</a>, the chief executive of Adidas, Bjorn Gulden stated that the loss of Yeezy is “of course hurting” them. 
<figure id="attachment_88814" aria-describedby="caption-attachment-88814" style="width: 2560px" class="wp-caption aligncenter"><img loading="lazy" class="wp-image-88814 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-1186150141-scaled.jpg" alt="Kanye West with Yeezy shoe" width="2560" height="2115" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-1186150141-scaled.jpg 2560w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-1186150141-300x248.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-1186150141-1024x846.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-1186150141-768x634.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-1186150141-1536x1269.jpg 1536w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-1186150141-2048x1692.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption id="caption-attachment-88814" class="wp-caption-text">NEW YORK, NEW YORK &#8211; NOVEMBER 07: Kanye West speaks on stage at the &#8220;Kanye West and Steven Smith in Conversation with Mark Wilson&#8221; at the on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images for Fast Company)</figcaption></figure>
This came after Adidas sales in North America were degraded by 20%. The publication stated that the region is one of the many parts worldwide that is severely affected by Ye&#8217;s cut-off from the business. The termination of the Yeezy deal with Adidas was the beginning of a new end. 
Soon after the discontinuation came into effect, the business cut sales by €400 in the first quarter of the fiscal year. The leftover unsold items also proved to be highly detrimental to the company. Nonetheless, even after the drastic changes, the total revenue just fell by 1%. 
ALSO READ: <a class="jsx-555d36b3e6439572 article-embed-title" href="https://www.netflixjunkie.com/music-news-court-finds-kanye-west-guilty-of-non-payment-orders-him-to-pay-300000-to-yeezy-photographer-for-non-payment/" target="_blank" rel="noopener">Court Finds Kanye West Guilty of Non-Payment, Orders Him to Pay $300,000 to Yeezy Photographer for Non-Payment</a>
<h2>Kanye West pulls off the perfect revenge with Adidas</h2>
This came in light hours after <a href="https://www.netflixjunkie.com/music-news-kanye-west-just-pulled-off-a-classic-as-he-sets-up-yeezy-office-next-to-adidas-store-like-he-once-did-to-kim-kardashian/" target="_blank" rel="noopener">Ye opened up a Yeezy location next door to Adidas.</a> Melrose Avenue in Los Angeles now hosts the two fallen-out sportswear giants, seemingly at loggerheads with one another. As reported by the Donda Times official account on Twitter, Ye boasts his new retail space just a couple of stores down from the German giant.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
Ye set up the new YEEZY Office next to the Adidas store in Los Angeles 
Let him cook <a href="https://t.co/3ROewdsvNZ">pic.twitter.com/3ROewdsvNZ</a>
&mdash; Donda Times (@dondatimes) <a href="https://twitter.com/dondatimes/status/1653874456564039680?ref_src=twsrc%5Etfw">May 3, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
With the shift in dynamics, Ye seems to be swiftly moving on with his new business enterprises. Whereas his &#8216;hurting&#8216; ex-partner is evidently battling the lawsuits filed by the agitated investors. Adidas has its business partner, claiming that the company was pretty aware of Ye’s anti-Semitic tendencies. However, they remained tight-lipped about it.
What is your take on the matter? Share with us in the comments below.

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Adidas has said the ending of its collaboration with Kanye West is "hurting" the business, with sales in North America hard hit.

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Kanye West&#039;s Yeezy Put A Dent On $33,033,000,000 Worth Adidas Admits Chief Executive, Just Days After Rapper Set Up Shop Next to Adidas Store in LA

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Kanye West’s Yeezy Put a Dent on $33,033,000,000 Worth Adidas Admits Chief Executive, Just Days After Rapper Set Up Shop Next to Adidas Store in LA

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