Kanye West Unveils YZY Super Bowl Commercial With ‘Back to Me’ Serenading the Spectacle

Published 02/10/2024, 12:45 PM EST

via Getty

Amid the Kanye West season, the clash with Super Bowl 2024 added an extra layer of sizzle to the entertainment scene. It became a hot topic of discussion: who stole the limelight? Kanye West dropped his much-anticipated ‘Vultures 1,’ finally bringing an end to the saga of endless anticipation. However, the Super Bowl had its own share of eye candies, with none other than Taylor Swift to be or not to be spotted at the Chiefs game, cheering on love interest Travis Kelce.

When the names Ye and Swift collide, you know there will be some fireworks. The drama had already unfolded with Ye name-dropping Swift. But, the charts saw Ye’s name rising again as he released a YZY commercial for Super Bowl.

Kanye West finally gives a blow to Super Bowl commercial

ADVERTISEMENT

Article continues below this ad

Ye, after keeping fans on the edge of their seats, finally unleashed the highly anticipated ‘Vultures 1’. It stands as a 16-track treasure that includes the enchanting notes of ‘Back to Me.‘ As the Super Bowl fever gripped the nation, creating waves with iconic reunions like Jennifer Aniston and David Schwimmer, Ye rode his own wave into the Super Bowl scene. Taking to Instagram with a flourish, he dropped a YZY Super Bowl commercial that featured the opening lines of ‘Back to Me’.

It also showcased a jaw-dropping spectacle reminiscent of Bianca Censori’s iconic WET shirt look. This unique piece of fashion history, once donned by Censori, even found its way onto Yeezy’s platform for sale. The commercial unfolds with a woman in the famed WET shirt, confidently strutting on a treadmill adorned with knee-length black boots. Meanwhile, the melodious strains of ‘Back to Me’ continue to serenade the entire captivating scene. The track features none other than Freddie Gibbs and Quavo. Ye truly turned Super Bowl season into a symphony of style and sound.

DIVE DEEPER

Jennifer Aniston and David Schwimmer’s Playful Uber Eats Super Bowl Ad Sends Fan on a Cheeky Trip Down Memory Lane

7 months ago

Brimming with musical treasures, Ye’s album, ‘Vultures 1,’ finally spread its wings, gracing the airwaves with a symphony of 15 other tracks in addition to the soulful ‘Back to Me.’

Vultures unleashed- tracks and production

ADVERTISEMENT

Article continues below this ad

West and Ty Dolla $ign dropped the curtain on their musical extravaganza with ‘Vultures 1’. This is the inaugural installment in the trilogy that set the airwaves ablaze. This 16-track symphony became a star-studded affair, decked out with features like India Love crooning on ‘Keys To My Life’. It also has a heartwarming serenade from Ye’s own daughter North West in ‘Talking/Once Again,’ and the dynamic Freddie Gibbs adding his flair to ‘Back To Me’.

The collaboration crescendo continued with Nipsey Hussle & YG joining forces on ‘Do It,’ while Quavo sprinkled his magic on ‘Paperwork,’ crafting a harmonious symphony of musical camaraderie. Released under Ye’s YZY brand, the album enlisted an army of 40 producers, with heavyweights like JPEGMAFIA, London On Da Track, Timbaland, and Wheezy adding their magical touch. With 51 wordsmiths contributing to the lyrical tapestry, this album finally transformed into a collaborative masterpiece.

ADVERTISEMENT

Article continues below this ad

DIVE DEEPER

When Will ‘Vultures’ Release on Spotify? Why Is the Kanye West Album Delayed?

7 months ago

Did you like the Super Bowl commercial shared by Ye? Let us know in the comments below.

SHARE THIS ARTICLE :

ADVERTISEMENT

Riva Khan

680 articles

Riva Khan is an entertainment reporter at NetflixJunkie. Given her love for the language and writing, she has honed her narrative skills from a young age. She loves her latest tea in Hollywood and keeps an eye on the news.

ADVERTISEMENT

EDITORS' PICK