After Kanye West&#039;s Yeezy Super Bowl advertisement took over the world

Kanye West Self Proclaims His Super Bowl Marketing as a &#8216;Genius’ Move

Kanye West Self Proclaims His Super Bowl Marketing as a &#8216;Genius’ Move - Netflix Junkie

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Prathika Prashant is an Entertainment Writer and Hollywood News Reporter at Netflix Junkie. Having 150+ articles to her name, her EdTech background helped her explore her love for writing. However, being a singer who can be seen covering her favorite songs in her free time is what truly got her into the glittery world of entertainment. She can go and on about the British Royal Family and everything Hollywood and doing so works like a shot of espresso for the writer. She aims to interview her favorite rapper, Nicki Minaj, some day. In her free time, you will find her playing Call of Duty, watching BoJack Horseman, or catching up on true crime documentaries.

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Kanye West Self Proclaims His Super Bowl Marketing as a &#8216;Genius’ Move - netflix-junkie

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<p><a href="https://www.netflixjunkie.com/tag/kanye-west" target="_blank" rel="noopener">Kanye West</a> might be one of the world&#8217;s most controversial rappers. However, there is no doubt that the man knows how to sell his work. From his insane rap album drops to his latest Yeezy additions, the 46-year-old has always managed to put himself out there. That is exactly what he did when <strong>he debuted his brand new advertisement for his fashion brand at the Super Bowl.</strong></p>
<p>Shortly after Ye&#8217;s recent advertisement took over the world and brought in a ton of sales for the company, the father of four proclaimed his move as a <em>“genius” </em>tactic on social media.</p>
<h2>Kanye West deems himself a marketing genius</h2>
<p><a href="https://www.instagram.com/stories/kanyewest/3304860756379672665?utm_source=ig_story_item_share&amp;igsh=MWJqcWh6eXp0OWIxeg==" target="_blank" rel="noopener">In a story to his Instagram, Kanye West</a> reposted a post from a fan account that called his recent Yeezy advertisement at the Super Bowl a <em>&#8220;genius&#8221;</em> marketing move. He shared a clip that featured two men talking about the rapper&#8217;s success at being his own <em>&#8220;product.&#8221;</em> After all, the 46-year-old had <strong>created an ad with nothing apart from his cellphone in the backseat of a car.</strong></p>
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<p>While the advertisement might not have been much to look at, it did end up bringing $19.3 million in just one day for West&#8217;s brand. With all products available for only $20, it came as no surprise that everything was sold out in just a few minutes. This might be a great example of Ye&#8217;s genius. However, it is not the first time that the rapper has been hailed as a marketing genius.</p>
<p><strong>ALSO READ: </strong><a href="https://www.netflixjunkie.com/music-news-what-is-excision-why-is-kanye-west-in-connection-with-them/" target="_blank" rel="noopener">What Is Excision? Why Is Kanye West in Connection With Them?</a></p>
<p>Just a few days ago, the father of four had stunned the world with an album rollout for &#8216;Vultures 1&#8217; like no one had ever seen before.</p>
<h2>Kanye West&#8217;s marketing tactics with &#8216;Vultures 1&#8217;</h2>
<p>Last year, Kanye West promised his fans a brand new album. However, for 3 months, it kept running into unforeseen delays. While the world had to wait for an update on his collaboration with Ty Dolla $ign, &#8216;Vultures 1&#8217;, the rapper kept the hype for his music up with <a href="https://www.netflixjunkie.com/music-news-after-yet-another-delay-kanye-wests-vultures-gets-a-surprising-new-advertisement/" target="_blank" rel="noopener">numerous advertisements</a>, album covers, and even a couple of listening parties that shook the world.</p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="KANYE WEST VULTURES CHICAGO FULL LISTENING PARTY" width="1170" height="658" src="https://www.youtube.com/embed/dDDSvpO-bN0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p>Although it seemed as though some fans had lost interest in the album with his delays, that was far from the truth. Shortly after Ye&#8217;s album made its way online, it ended up <strong>overtaking not only Drake and The Weeknd but also <a href="https://www.netflixjunkie.com/tag/taylor-swift/">Taylor Swift</a>, to make him Spotify&#8217;s Top Global Artist.</strong></p>
<p><strong>ALSO READ: </strong><a href="https://www.netflixjunkie.com/music-news-kanye-west-confirms-vultures-concert-in-italy-featuring-ty-dolla-sign/" target="_blank" rel="noopener">Kanye West Confirms ‘Vultures’ Concert in Italy Featuring Ty Dolla $ign</a></p>
<p>What do you think about Kanye West being a self-proclaimed marketing genius? Let us know in the comments below.</p>


Kanye West Confirms ‘Vultures’ Concert in Italy Featuring Ty Dolla $ign

What Is Excision? Why Is Kanye West in Connection With Them?

<p>WASHINGTON, DC &#8211; OCTOBER 11:  (AFP OUT) Rapper Kanye West speaks during a meeting with U.S. President Donald Trump in the Oval office of the White House on October 11, 2018 in Washington, DC. (Photo by Oliver Contreras &#8211; Pool/Getty Images)</p>


President Trump Hosts Kanye West And Former Football Player Jim Brown At The White House

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After Kanye West's Yeezy Super Bowl advertisement took over the world, the rapper deems himself a marketing genius online.

Kanye West Self Proclaims His Super Bowl Marketing as a 'Genius’ Move

Prathika Prashant is a Hollywood and Music News writer at Netflix Junkie. She is an expert in everything Kanye West, from his outings to releases. These comprise a large chunk of her 600+ NJ articles. With extensive coverage of music entities like West and Taylor Swift, this journalism graduate is working her way towards bagging an interview with Nicki Minaj. When she is not covering Ye’s latest album drop updates, Prashant has her nose stuck in a murder mystery book or true crime documentaries.

Prathika Prashant

After Kanye West&#039;s Yeezy Super Bowl advertisement took over the world, the rapper deems himself a marketing genius online.

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Kanye West Self Proclaims His Super Bowl Marketing as a ‘Genius’ Move

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Kanye West Self Proclaims His Super Bowl Marketing as a ‘Genius’ Move

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