As the musical world is currently hovering with frenzy owing to Kanye West updates, his comeback in the musical arena is garnering rampant anticipation. With his ‘¥$’ album in the works and socials swarming with news of his tracklist revelation, West might be onto making a bold career move that did not come as an expected schedule at this hour.

Apparently, the music mogul is stretching his exploration beyond the realm of songs and fashion. 

Is Kanye West in the works of something out-of-the-box?

Kanye West’s influence in the musical and couture world is a tale of exhilarating influence. But as per a source claim, Ye might be developing ideas for something entirely unprecedented. For what it seems, the rapper from Atlanta is silently pitching ideas for developing his own news channel, as was recently reported by The Sun. The source admitted that even though “Ye is hugely ambitious”, it was a shocker nevertheless. 

Reportedly, the ‘Donda’ rapper is not only in the works of the channel but has also launched a demo website for the same. His team is also supposedly taking responsibility for testing their production through this prototype. The source also claimed that “Ye’s plan is to give people something different than they get from the mainstream.”. If the plan attains success, we may see the torrent of updates regarding Ye getting the likes of first-hand sourcing.

Even though Ye’s progress in the works of a new business run might invite surprise, it also leaves a lingering question about the audience it will cater to.

Where will the news channel launch and who will it cater to?

Kanye West’s musical legacy is currently at its peak, with bombshell collaboration features headlining the news every day. However, West does not plan on keeping his business genius limited in a box, as his recent piloting for launching a news channel suggests. As per the source, the news channel is supposedly launching in the States, but fans “could tune in from anywhere around the world.”. It was also revealed that the rapper is “really invested in this project”.

Ye’s commercial genius is no joke. Hence, Ye reportedly has curated a team that is “testing the production daily”. Apart from the news channel, it is also likely that the upcoming album with Ty Dolla $ign could also drop sooner than expected. Considering that his news channel is also in its developing stage, there is hope that the one to drop the launch would be his own channel.

What do you think about Kanye West’s new career journey? Let us know in the comments below!