A slew of personal and professional developments happened in quick shape for Kanye West during the last three months of 2023. After months of anticipation and requests, the rapper finally previewed his ‘Vultures’ collaboration with Ty Dolla $ign in a rave. Soon after, he went all out in his show of love for Bianca Censori and left no stone unturned in adorning his Instagram posts with her. However, despite this rapid pace of events, the most important of them all—his next album drop—remained out of reach for fans even as further developments started to form.

By all means, Ye’s talent does not remain confined to music. A businessman, too, the 46-year-old has now started reforming his brand.

Kanye West drops alludes to what is in store for Yeezy in 2024

During his Middle Eastern trip in the winter of 2023, Kanye West spent his days in business outside of music as well. In one of his outings, he met with the CEO of a Dubai-based sustainable clothing chain, hinting at fresh new ventures for his fashion-wear brand, Yeezy. Now, taking to his Instagram stories, the ‘Donda’ singer re-shared an entire catalog of Switzerland-based fashion brand, Prototypes.

A possible collaboration hint comes in the form of the brand tagging Yeezy in all of its stories for the rollout. Additionally, Kanye West followed back Prototypes, which is run by Laura Beham, Callum Pidgeon, and Betsy Johnson. A total of 29 new styles featuring football shorts to chain-mail sequins and from face-covering monochromatic hoodies to recycled plastic jackets, the designs touched upon every ounce of creative fervor.

Even as the rapper shared his possible incorporation of the designs into Yeezy, he dropped not a single hint for his album drop.

Rampant pushbacks plague Vultures drop despite listening previews

Amid much fanfare, Kanye West sampled ‘Vultures’ at the Miami rave party in December. Featuring new verses and even the debut of his daughter, North West, the album stood geared for a swift release. Apple Music listings and pre-save options became live for several users soon after the event, only to fade out of existence a few days later. Soon after, rumors hinted at pushbacks to New Year’s Eve or even the 1st of January, although to no avail.

In the latest turn of events, ‘Vultures’ then lined itself up for a January 12, 2024 drop. Reports of reconciliation and talks between Kid Cudi and Ye signaled a likely joint album drop, which again fell through. Finally, as of now, February 9 remains listed as the next heavily rumored date for Kanye West to drop his Ty Dolla $ign collaboration.

What are your reactions to Kanye West hinting at new additions to the Yeezy catalog? Let us know in the comments below.