Kanye West Earns About $25,586,250 in Royalties as Adidas Begins Selling Yeezy Again

Published 06/01/2023, 9:30 AM EDT

via Imago

Kanye West is making the big bucks again. While splitting with Adidas was the reason why he lost his billionaire status, the rapper is now making his way up. Both the company and the rapper clearly realized their need for each other after the storm and their very public breakup. Adidas had to go through losses and pressure from its investors for failure over Yeezy.

People would stand in a queue to purchase every new collection that dropped. Adidas took months before deciding on what to do with the unsold billion dollars worth of Yeezy stock. After much thought, there is now a win-win situation for both the company and Ye. And have decided to sell off the products. But, this decision is also going to be profitable for Ye and not Adidas alone.

How Adidas selling Yeezy’s is helping Kanye West now?

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For a long period, Adidas has been exploring options about what to do with the unsold Yeezy stock. Considering the rough way in which they ended things, they did not want to simply sell off and let the profits go to Ye. From selling them to burning or donating them, every option was thought through by the German company. In the end, they decided to sell the products and promised to donate a part of it to different charities. But selling Yeezy’s meant having to give 15% in royalties to the decorated rapper.

A fan account of Ye on Twitter gave information about how 682,300 pairs of Yeezy shoes have finally been released into the market. Out of this, $170.5 million worth of products were sold, with more releases lined up. Considering the 15% royalties, Ye would have made about $25,586,250. However, it is unsure whether the numbers are including or excluding the profit amount that was supposed to go to charity organizations.

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While the two have come together for one last mission, their differences on other matters have not ceased yet.

Ye also managed to de-freeze $75 million frozen by Adidas

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Adidas had apparently frozen $75 million out of the $100 million that they owed Ye as part of their contract during collaboration. After much effort from Ye, the court lifted the freeze and rejected the German company’s request to do it again. This definitely has been a major win for the ‘Graduation’ rapper, who has had a tough phase in the past months.

Adidas built the narrative of freezing the funds, stating that Ye’s financial condition would have led to the drying of the reserves. But their failure to prove this narrative helped Ye to get a major win, which now paired with the selling of Yeezy’s is certain to help him get back on track.

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What are your thoughts on Ye’s royalties? Share them in the comments.

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Neha Subhash

1424 articles

Neha Ghag is a prime-time entertainment writer for Netflix Junkie, who has written nearly 1000 articles, immersing herself in pop culture. Writing was not her first choice, but she has now found solace in unraveling the fascinating stories of public figures' personal and professional lives. Neha is a fan of classic hip-hop and psycho thrillers, and she can talk endlessly about Kanye West.

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