The enigmatic persona of Kanye West and his penchant for controversies have long been familiar to us. While these controversies may not have worked in his favor, the revered rapper never shies away from being entangled in them. One such notable entanglement was the Adidas-West feud. Prior to the emergence of his regrettable anti-Semitic remarks, Adidas made the decision to discontinue the production of the esteemed Yeezy line.

It appears that the illustrious rapper possesses the ability to bear the weight of his brand single-handedly. Following the establishment of his new headquarters in the city of Los Angeles, West has introduced a contentious addition for carrying out major decisions for the brand and it is controversial.

Who is the controversial new addition to Kanye West’s Yeezy?

Kanye West has embarked on a steadfast pursuit to revitalize his brand, Yeezy. In the wake of a series of controversies, including the termination of partnerships with Gap and Balenciaga, the addition of a new member to the Yeezy team has proven to be nothing short of controversial. As per Rolling Stone, Dov Charney, the founder of Los Angeles Apparel, now assumes a prominent role as a key decision-maker, entrusted with overseeing crucial matters, including financial considerations for Yeezy.

The addition of Dov Charney, founder of American Apparel, to the Yeezy team, has sparked controversy. Charney’s involvement in the White Lives Matter controversy as the manufacturer of T-shirts is not the only point of the topic. Kanye West’s ill-conceived tweet about Jewish people has also raised concerns. Despite working together, their actions have generated significant criticism, particularly given Charney’s Jewish background.

Not only the new addition but his identity and Yeezy itself have sparked rumors of controversy.

Yeezy and Charney: Controversial topics for Kanye West

The inclusion of Dov Charney within the Yeezy realm may possess an air of potential, given his own fashion brand. However, it becomes evident that controversy surrounds not only Yeezy but also Charney himself. Allegations of sexual harassment leveled against him by multiple women cause quite a stir. Coupled with his involvement in the production of the contentious White Lives Matter T-shirt, cast a shadow over his involvement in this endeavor.

Yeezy, under the guidance of West, has become a nexus of controversy. Persistently, whispers have circulated regarding the alleged exposure of explicit material to staff. Furthermore, West’s perplexing statements regarding Nazis and skinheads as sources of inspiration, intertwined with reports of a toxic work environment, have only added to the unsettling aura surrounding Yeezy.

What do you think about this new addition to West’s Yeezy? Pour in your thoughts in the comments below.