Jaden Smith is building up to become a brand on his own, with his multiple ventures. The rapper is not just singing but also an activist and a fashionista that promotes future fashion through sustainability. Both he and his sister Willow Smith are known for being advocates of a sustainable and environment-friendly life as the family promotes modern ways of living.

The entertainer, who recently turned 25, has been busy performing, with his latest one being at the Miami beach club. But his schedule also remains occupied with business activities, and he ensures to be physically present for them. After launching a sustainable water brand, he turned up in an edgy look at this location in Los Angeles.

Entrepreneur Jaden Smith was the center of attention at his water brand in Calabasas

Jaden Smith is undoubtedly one of the trending pop culture icons today. With every appearance of his, the singer gives fashion goals in his own unique way. The singer turned up for the Just Water pop store in Calabasas, Los Angeles, looking active and dressing laid back. He skipped the t-shirt completely and choose a statement necklace instead. His colorful shorts had a layer of low-hanging pants with a belt as an accessory.

According to the website page, the brand’s idea originated when a young Smith saw a plastic bottle floating during surf lessons. By 2015, the company had a net worth of about $100 million, with people actively promoting it. The packaged water comes in reusable bottles and they reportedly source the water from mountains in Montana. The water also comes in different flavors, such as mint, lemon, and watermelon, and is called Just Flavors.

The actor himself could be seen holding the bottle as he walked around the area for the shutterbugs to click away. This event came days after he appeared for another event.

The singer’s MSFTSrep brand is set to drop another collection

Just two days ago, the actor posted a photo dump on Instagram, announcing the store opening of his MSFTSrep Store in Calabasas. The store opened on 14th July with a collection of shorts, hoodies, and other accessories. In one of the photos shared, he could be seen holding a mushroom. Notably, Smith is a promoter and believer of psychedelics use for healing purposes and the same seems to have inspired the brand’s inception.

As per his Vogue interview, the brand was co-founded by him and his sister Willow Smith alongside other partners. His vision for the brand was for the consumer to feel like they are part of a community. The brand’s website shows a mix of products as cheap as $13 for a tape to a rainbow AMP, costing more than $3,300.

What are your thoughts on his appearance at the Just Water store? Share them in the comments.