Insider Unveils Ye’s Stance on Keeping His Music Separate From His Merchandise Line

Published 04/03/2024, 8:45 PM EDT

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Ye, formerly known as Kanye West, is not just a musical powerhouse but also a towering figure in the realm of fashion. From his formative years apprenticing at Fendi to the inception of Yeezy, his innovative pursuits in this sphere have been well-documented. His fashion not only became a platform to showcase his distinct persona but also underscored his prowess in blending music and fashion, thereby raising the bar for fellow artists seeking to expand their brand beyond just the auditory domain. But it now seems like the rapper is not really buying into this whole "Music Merchandise" thing. 

In fact, Ye could be wanting to maintain a clear demarcation between his creative expressions.

Ye's way of handling his music and fashion

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Finding the right balance between staying true to his artistic vision and catering to commercial demands seems to be a priority for the rapper. While it might seem lucrative for Ye to drop merchandise tied to his hit music projects, he reportedly insists on maintaining a clear distinction between his fashion and music pursuits. Last year, the 46-year-old briefly introduced 'Vultures' merchandise on his Yeezy platform, only to remove them later. Saint Léon recently revealed that Ye's motive behind this move was to let Yeezy "prosper independently”. 

The 'Donda' rapper is not keen on limiting his merchandise line to just his albums. Despite removing the line, fans are still questioning on social media why their 'Vultures' merch has not arrived. But it is not just their Yeezy purchases that they are eagerly awaiting. Ye's second volume of 'Vultures' is once again putting their patience to the test. And Saint Léon just revealed some key details about it.

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Léon confirmed Ye and Ty Dolla $ign’s ‘Vultures 2’ date, suggesting that the next round of musical greatness is just around the corner.

When is Vultures 2 actually dropping?

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Fans have been anxiously awaiting Ye and Ty Dolla $ign's approval for 'Vultures 2', especially after two missed opportunities. However, last month, insider Saint Léon emerged to appease their desires with exactly what they have been yearning for. As disclosed in a Reddit post by GoodAssSub later shared on X, formerly Twitter, Saint Léon hinted that the upcoming listening party in Saqqara Pyramids, Egypt on April 20, "will be something like the Chicago one" but possibly with a "finished product".

via Getty

It all, however, hinges "on how hard they work this month". According to Léon's disclosure, the grind for 'Vultures 2' is currently underway. Fans can expect the Phoenix listening party to echo the atmosphere of the Miami event. Additionally, Léon clarified that the reason they like to give themselves nonfeasible timelines is to simply push themselves harder. Nonetheless, it looks like there will not be any merch dropping alongside the album this time. 

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Ye Continues His Spotify Reign With Another ‘Vultures 1’ Track

What do you think about Ye’s decision to keep his music separate from his fashion line? Let us know your thoughts in the comments below!

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Hriddhi Maitra

966 articles

Hriddhi Maitra is a Hollywood News reporter at Netflix Junkie. An enthusiastic movie buff, Hriddhi found her true calling when she worked as a Cinema Content Writer at My Cinema Story while analyzing movies objectively, and offering constructive feedback. Coming from a background where she worked in different niches like finance, food, travel, medicines, automobile, and entertainment, we can safely say she is a jack of all trades.

Edited By: Aliza Siddiqui

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