Kanye West has forever possessed a knack for grabbing attention and turning it into sales. Although often unorthodox, his marketing tactics have undeniably contributed to his success, like the time he generated massive amounts of buzz for his ‘Donda’ listening party without spending a dollar. As a maestro in the art of hype, the 46-year-old decided to run a Super Bowl commercial for one of his Yeezy products recently that has gone viral like most of his antics. 

It was the unique approach he once again took in creating this commercial that resulted in it taking off like wildfire. 

Kanye West breaks the internet with a Super Bowl commercial 

During this year’s enthralling Super Bowl game, a commercial that interrupted the broadcast showcased an unusual video shot on a phone featuring Ye. The relatively low-quality capture showed the ‘Donda’ rapper delivering a monologue about how he had spent all his commercial budget on securing a spot, and so the video itself was the advertisement. He simply told people to visit his website and check out his “shoes” there. 

The shoes in question were the Yeezy pods that were launched last month. This eyebrow-raising move quickly went viral on social media, achieving the effect West wanted. However, just a few days prior, he had shared a video on social media which was supposed to be the original YZY commercial. For some reason, he dropped that plan and went with the personalized video, which probably worked in his favor.

Besides this ingenious maneuver, West pulled another move that ensured the Yeezy Pods would sell like hotcakes. 

The Yeezy Pods receive a major update

When West launched his unique blend of socks and shoes through Yeezy Pods in January, it carried a price tag of $200. However, before the Super Bowl commercial aired, the music mogul dropped the price down to $20 in keeping with a promise he made years back. Even for those who had already purchased the Pods for $200, West promised a $180 refund to cover the change in cost.

Despite such a significant lowering in price, West later shared screenshots on his Instagram account, flaunting the fact that Yeezy Pods had raked in $19.3 million in sales on the day of the Super Bowl itself. After sharing this, he proceeded to post an image of the Robin Hood cartoon character. He was implying that by reducing the prices, he had remained loyal to his fans, which he evidently did. 

What do you think of the Super Bowl ad by Kanye West? Do you reckon he is a marketing genius? Share your thoughts in the comments.