In a move that has proved shockingly successful

How Kanye West Was a Marketing Genius With His ‘Bizarre’ Super Bowl Ad

How Kanye West Was a Marketing Genius With His ‘Bizarre’ Super Bowl Ad - Netflix Junkie

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Ibadat Kaur is an entertainment writer at Netflix Junkie. Her love for Narcos &amp; Pedro Pascal is what brought her to the world of entertainment news. She has immense love for historical and investigative documentaries on people and cultural practices. If this was not enough, she was a blogger prior to keeping her step in the glitz and glamor of the entertainment world and covered culture and heritage while traveling across Central and South America. For Ibadat, writing has been her safe space, and she aims to pick up reviewing anthology formats like Black Mirror &amp; Criminal at Netflix Junkie. If you want an expert on comedy (dark and satire) psychology or travel, then Ibadat is your person. While you will mostly find her covering everything and anything from the world of entertainment, about her favorite celebrities, shows, and movies, Ibadat is an avid Schitt's Creek fan and loves the novel George Orwell’s 1984. And if not this, she will be seen actively backpacking for her next trip, petting her dog Raven, or studying the human condition (side-eye).

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How Kanye West Was a Marketing Genius With His ‘Bizarre’ Super Bowl Ad - netflix-junkie

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<a href="https://www.netflixjunkie.com/tag/kanye-west">Kanye West</a> has forever possessed a knack for grabbing attention and turning it into sales. Although often unorthodox, his marketing tactics have undeniably contributed to his success, like the time he generated massive amounts of buzz for his ‘Donda’ listening party without spending a dollar. As a maestro in the art of hype, the 46-year-old decided to run a Super Bowl commercial for one of his Yeezy products recently that has gone viral like most of his antics. 
It was the unique approach he once again took in creating this commercial that resulted in it taking off like wildfire. 
<h2>Kanye West breaks the internet with a Super Bowl commercial </h2>
During this year’s enthralling Super Bowl game, a commercial that interrupted the broadcast showcased an unusual video shot on a phone featuring Ye. The relatively low-quality capture showed the ‘Donda’ rapper delivering a monologue about how he had spent all his commercial budget on securing a spot, and so the video itself was the advertisement. He simply told people to visit his website and check out his “shoes” there. 
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
KANYE WEST&#39;S <a href="https://twitter.com/hashtag/SUPERBOWL?src=hash&amp;ref_src=twsrc%5Etfw">#SUPERBOWL</a> COMMERCIAL 😭 <a href="https://t.co/oft4sf3bFR">pic.twitter.com/oft4sf3bFR</a>
&mdash; Kurrco (@Kurrco) <a href="https://twitter.com/Kurrco/status/1756858144620245398?ref_src=twsrc%5Etfw">February 12, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The shoes in question were the Yeezy pods that were launched last month. This eyebrow-raising move quickly went viral on social media, achieving the effect West wanted. However, just a few days prior, <a href="https://www.netflixjunkie.com/music-news-kanye-west-unveils-yzy-super-bowl-commercial-with-back-to-me-serenading-the-spectacle/" target="_blank" rel="noopener">he had shared a video on social media which was supposed to be the original YZY commercial.</a> For some reason, he dropped that plan and went with the personalized video, which probably worked in his favor.
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-what-about-draketaylor-swift-kanye-west-claps-back-at-streaming-platforms-amidst-recent-controversies-for-vultures/" target="_blank" rel="noopener">“What about Drake…Taylor Swift?”- Kanye West Claps Back at Streaming Platforms Amidst Recent Controversies for ‘Vultures’ </a>
Besides this ingenious maneuver, West pulled another move that ensured the Yeezy Pods would sell like hotcakes. 
<h2>The Yeezy Pods receive a major update</h2>
When West launched his unique blend of socks and shoes through Yeezy Pods in January, it carried a price tag of $200. However, before the Super Bowl commercial aired, the music mogul dropped the price down to $20 in keeping with a promise he made years back. Even for those who had already purchased the Pods for $200, West promised a $180 refund to cover the change in cost.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
Kanye West is crediting back $180 for those who paid $200 for the Yeezy Pods. ‼️
You can say what you want about his takes, be he loves his fans. 🔥 <a href="https://t.co/fOvjhOoIIS">pic.twitter.com/fOvjhOoIIS</a>
&mdash; DramaAlert (@DramaAlert) <a href="https://twitter.com/DramaAlert/status/1757118248582021622?ref_src=twsrc%5Etfw">February 12, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Despite such a significant lowering in price, West later shared screenshots on his Instagram account, flaunting the fact that Yeezy Pods had raked in $19.3 million in sales on the day of the Super Bowl itself. After sharing this, he proceeded to post an image of the Robin Hood cartoon character. He was implying that by reducing the prices, he had remained loyal to his fans, which he evidently did. 
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-a-mega-kanye-west-comeback-rapper-gathers-momentum-as-yeezy-and-vultures-1-soar/" target="_blank" rel="noopener">A Mega Kanye West Comeback? Rapper Gathers Momentum as Yeezy and ‘Vultures 1’ Soar</a>
What do you think of the Super Bowl ad by Kanye West? Do you reckon he is a marketing genius? Share your thoughts in the comments.

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In a move that has proved shockingly successful, Kanye West delivered an unusual Super Bowl commercial that has taken over the internet.

Ibadat Kaur, a Hollywood News writer at Netflix Junkie, has writ over 500+ copies on the latest updates of celebrities like Ryan Reynolds and Henry Cavill. Kaur also delves into sling form copies around the nuances of series. One example of this is her piece on Sex Education Season 4 where she talked about how the show turned a hated character like Aimee into one loved by many. Away from work, her time spent training her dog, Raven, keeps her going.

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How Kanye West Was a Marketing Genius With His ‘Bizarre’ Super Bowl Ad

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