The entrepreneur in Kanye West is coming out stronger than ever. He has been really exploring his business avenues ever since he ended his collaborations with fashion brands and lost his billionaire status. Along with music and establishing his Yeezy brand independently, the rapper is expanding the brand into the service industry as well. The trials of which have already begun, starting with Japan.

He recently went on his first family trip along with his wife Bianca Censori and daughter North West to his favorite Asian country. Along with shopping, meeting fans, and spending quality time, the rapper made sure to get some work done. People in Tokyo seemed more than happy to oblige as they hopped along for the YZY food event.

A look into the YZY food-tasting event in Tokyo by Kanye West

Ye may have lost some fans and friends in Hollywood but has solid support in Tokyo. He held a food-tasting event in the city, inviting guests last moment, and received a solid response from it. According to HypeBeast, the YZY food division’s event was held at LA COLLEZIONE in Minato-ku. Pictures showed large iron skillets with a wide variety of meat like salmon, tuna, beef, chicken, etc. being served as guests tasted the food. Other accompaniments included water, cinnamon milk, pickles, carrots, cucumbers, etc.

No cutlery was provided as the event targeted sustainability, and towels were provided to clean hands instead. According to his food division, the idea of it all came from Ye and his belief that old-age ways of heating and eating simple meats will sustain in the future as well. They believe that food brings people together, and that language is no barrier.

This is the same event where North West could be seen dancing and enjoying, as paparazzi clicked. They sent the invitations for the event at the last moment, but they had been working on this project for years.

How the YZY food event came together

Ye is not on social media, but his team uses platforms for auditions or events. Even the food-tasting event was posted in Japanese along with the location. South Korean artists like Mowalola Ogunlesi, CL, Mark Seekings, etc. were present for the event. Guests enjoyed the event as VOID Acoustics played Ye’s music in the background.

The food division has been planning this sort of event for the last four years. With its success, they aim to host more such events around the world. Along with food, Kanye West looks to expand business in the service industry through AI as well.

What are your thoughts about Ye’s food event in Tokyo? Share them in the comments.