Kanye West marked a major comeback to the music scene after a long gap following the release of ‘Vultures 1’. Additionally, along the lines of this drop, he also let his fashion brand, Yeezy, take a share of the spotlight as he debuted new clothing and collections. The combined releases of many products under his banner, coupled with his marketing genius at the Super Bowl, gave him enough renewed vigor to take on new challenges.

In a determined outlook to claim back his once $6.6 billion valuation, the rapper may just be on the verge of making his next move outside music.

Ye and Bianca Censori reportedly developing a new brand

A while ago, during late 2023 and much before the first preview part for ‘Vultures’, Kanye West spent a good chunk of his time in the Middle East. The rapper had famously moved his entire production studio to Saudi Arabia while meeting CEOs of sustainable clothing brands. In a likely fulfillment of the same, a Page Six report stated that along with his wife, Bianca Censori, the ‘Flashing Lights’ singer may be looking to launch a new fashion brand for which he recently arrived in Florence, Italy.

During his stay in the country before, in mid-2023, Ye and Censori had met several fashion designers, including a creative head from Marni. Soon after, the duo had also traveled to Mowalola’s Fashion Week in London, where the rapper had debuted a ‘Vultures’ sample for the first time. Thus, the pair’s latest visit on early Monday likely hinted at potential fashion-related business meetings, especially after his latest move to release Yeezy items at $20 earned him $19.3 million within 24 hours.

Regardless, Ye’s stay in the country will last for a little longer owing to him being on the verge of fulfilling a long-standing promise.

Kanye West and Ty Dolla $ign set to take over Italy with Vultures

The closing stages of Ye’s stay in Italy in 2023 saw potential concert listings and even infrastructure for the same, get hyped to ultimately go down as an unrequited rumor. However, as announced in his Instagram posts, Kanye West and Ty Dolla $ign will arrive in Italy to host two separate shows on the 22nd and 24th of February, labeled as a “listening experience” for ‘Vultures’.

With West also getting in touch with visual and audio enhancers such as Excision, he may well deliver on the “Hi-Fidelity Audio Experience,” mentioned on the ticketing website. Finally, with him having hosted several such parties in Miami, Las Vegas, Chicago, and New York, by all means, Italy will witness a Ye concert.

What are your reactions to Kanye West and Bianca Censori launching a new fashion brand? Let us know in the comments below.