Juggling parenthood and a boundless social life is a struggle on its own. After their chaotically eventful split, Kim Kardashian and Kanye West have shared amicable custody of their four children. Boasting parents who are highly successful in their fields, the little ones get their own time with each other. Among all, the duo’s eldest, North West, has gained a significant spotlight on separate outings with her parents. After recently spending Halloween to its fullest alongside her mum, the 10-year-old is now talking business alongside her dad.

At a time when fans are hungry for his new music, Ye embarked on a Middle-East sojourn with North and his studio and Yeezy teams.

North West walks alongside Kanye West and Yeezy executives

Remarkably keen-sighted for her age, the eldest daughter of Kim-Ye recently revealed her plans to take over both Yeezy and SKIMS. Soon after, she was spotted dressed as her father’s ‘College Dropout’ mascot while also partaking in her mom’s Halloween celebrations. Now, the ambitious spirit landed with his father in Dubai after recently being in Saudi Arabia. Adorably holding her father’s hands, she walked amidst a walking caravan of Yeezy executives.

The clip that recently surfaced online comes on the heels of Ye’s meeting with Dominic Nowell-Barnes, the CEO of The Giving Movement. In all likelihood, the meeting with the sustainable apparel founder could be a part of his plans for Yeezy’s future. Additionally, it also came soon after the rapper’s plans to give his dormant brand, Pastelle, a breath of fresh air. Meanwhile, North West’s presence is all but a testament to the young one’s many close resemblances to her father.

At probably the exact same time, the singer’s loyal fans were equally excited and appalled. The reactions are hard to judge, but it does signal an angst of fading hype.

Ye’s new music was teased in Saudi Arabia while concert hopes fell flat

Kanye West continued his trend of jumping bases and fanning rumors about his upcoming album with his latest move to Saudi Arabia. Reportedly, the entire creative team behind the music collaboration shifted along with Ye. The latest to give wings to the hype surrounding his new music, J Prince posed alongside the rapper in Riyadh with the caption – “Nice listening to some of the new album…”

All of it comes after preview verses from West played on multiple occasions across a myriad of countries in the past few weeks. However, a big blow came to fans’ hopes when Ty Dolla $ign deleted a post for a purported November 3 concert. The latest cancellation comes after weeks of pushback and the eventual call-off of a rumored Italian extravaganza. Thus, these back-to-back disappointments seem to be hurting Ye fans in the gut.

What are your thoughts on North West following in Kanye West’s footsteps? Let us know in the comments below.