When the world of music is witnessing a rabid inroad into the box office thanks to Taylor Swift and Queen Bey’s concert movies, the hip-hop side of it is leaving fans aghast. While Drake already served his side of the platter with ‘For All The Dogs’, his closest rival, Kanye West, is yet to land one. Rather, the ‘Flashing Lights’ singer has, of late, flip-flopped on so many dates that fans are losing their faith in his hype by the drip.

In his recent unexplained movie, the rapper and his team moved to Saudi Arabia, soon after which the rapper alone has now made a solo sojourn to the UAE.

Kanye West lands in Dubai to meet fashion brand chief

Mere days after his daughter, North West, unraveled her plans to take over Yeezy as well as SKIMS, the rapper flew over to Dubai. While the status of the rest of his team was indiscernible, Ye’s motives seemed to be clear enough. The rapper met and posed alongside Dominic Nowell-Barnes, the CEO of The Giving Movement. Focused on sustainable athleisure clothing, the UAE-based company is actively fighting off fast fashion’s impact on climate change.

The singer’s visit comes close on the heels of a possible revival of his fashion businesses. Amid the Adidas slump, West is to launch more products under his Pastelle brand. Moreover, he had also recently filed 26 trademark requests for a fashion company under the name – ‘Yews’. The possibility also aligns with his earlier visits to the Italy Fashion Week, and Mowalola fashion event, as well as a meeting with a Marni executive.

Calling the shots on the fashion front, West, fortunately, has not given it all up on music. A few recent moves stood, once again, aimed at amping up his fan base.

New Ye verses surface once again on the Internet despite concert cancellation calls

Kanye West had his fandom hanging by a thread to his announcements as of late. The rapper gave sleepless nights to fan pages who scraped the web to align the clues that he so randomly dropped. Ever since his new snippet leaked from a private listening party, about a month back, there has been no recession. The most recent drops came from Saudi Arabia when J Prince purportedly heard and reviewed the snippets as “It’s hot.”

All claims and no-shows do not make a good selling point either. Fans were left distraught after Ty Dolla $ign deleted his Instagram post hinting at a possible concert on the 3rd of November. All of it came close on the heels of multiple rumored dates and listings for a Ye concert in Italy. Unfortunately, none of them saw the light of the day. Thus, before fans’ hype dies down, Ye must string all chords in and release his latest music.

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