Beyoncé’s ‘Cowboy Carter’ Brings Back Country Music With Record-Breaking First Day Streams and Projected Sales Surge

Published 04/01/2024, 4:31 AM EDT

via Imago

Currently, the music landscape is experiencing a significant shift as established artists reclaim their spotlight with highly anticipated comebacks. While Ye, formerly known as Kanye West, may be spearheading the contemporary evolution of the hip-hop genre, Beyoncé is making waves as the leading figure in the realm of country music. Just three nights since the release of 'Cowboy Carter,' her latest offering, the pop icon is already dominating the charts with unprecedented success.

With record-breaking first-day streams and projections indicating staggering sales figures, it's evident that this could indeed be Queen Bey's year of triumph without a shadow of a doubt.

Beyoncé’s Cowboy Carter: First day streams and presumed sale estimates

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Beyoncé is queening like never before and surely even moving mountains to reclaim the throne. Hence, just within a day of ‘Cowboy Carter’s’ drop, the album has earned insane first-day streams by a black female artist in the history of Spotify, surpassing SZA’s ‘SOS’ to become the most-streamed album of 2024. But those familiar with Queen Bey’s genius know well that the sheer show of authority has just begun. As a result, just from the pre-sales activity alone on ‘Texas Hold 'em’ and ‘16 Carriages’, 150,000 units have been sold.

Furthermore, according to Pop Tingz’s report on X (formerly Twitter), it is speculated that the album could surpass 500,000 units in sales in the US by the end of the first week of its release. Not just that, should that become a reality, it would also become the first album of the year to achieve this feat. Hence, it is safe to say that Queen Bey is here to spur country music’s rebirth and its entry into the world cannot be any grander. 

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It may appear that Beyoncé's influence is limited to music, but that assumption could not be further from reality. Renowned for her groundbreaking fashion choices, her return to the music scene is also fueling the resurgence of cowgirl couture with a touch of modernity to create a remarkable impact.

Beyoncé brings back the cowgirl fashion trend with Cowboy Carter

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Queen Bey is adept at generating anticipation ahead of a comeback, and for the launch of ‘Cowboy Carter,’ she opted for a fashion-forward approach. Starting with a stunning array of cowboy-themed outfits, Beyoncé has taken on the task of reviving the essence of country music through countryside-inspired fashion. From chaps with thigh cutouts to her long tresses peeking through her classic cowboy hat, the songstress has brought drama with success. 

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Since the seekers of her fashion pointers are many, the social response alone will attest to the craze it has sparked. Recently, Bruno Mars was spotted adopting elements of the cowboy aesthetic by sporting a belt from Beyoncé’s Ivy Park Rodeo Collection. Although that pick of fashion dates back to 2021, it is likely that the fashion fervor surrounding ‘Cowboy Carter’ will soon extend its influence to both the every day and the extraordinary.

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What do you think of Beyoncé's 'Cowboy Carter's' Spotify record for first day streams and its projected sales? Let us know in the comments below!

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Anushka Bhattacharya

578 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Itti Mahajan

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