Kanye West is all in for supporting brands, other than his own. The rapper has been out and ready to work on his Yeezy 10 project ever since he made a return to the limelight. He could be seen going to different locations, taking auditions, and organizing meets to have his independent launch after splitting from Adidas. But the ‘Donda’ rapper seems to be promoting small businesses as well amidst all of this.

The rapper is known for maintaining a luxurious lifestyle and mostly opts for expensive brands. It’s maybe the artist’s split with big giants like Adidas that gave him a reality check that Ye is now going all in for homegrown and small brands. And quite recently, he was even seen wearing one as well.

How Kanye West is showing support for the small, upcoming brands?

Post taking a break after all the controversies, Ye has been all over the place for the last few days. While he himself remains absent from social media, fellow fan pages and brands keep updating fans on his whereabouts. Recently, a brand named Olivier posted a photo of Ye wearing a grey hooded sweatshirt with the logo name of the brand written on it. “Ye in our logo hoodie“, said the caption of the post shared by the brand.

As per the brands’ website, this hoodie costs $425, being one of the higher-priced items in their collection. It’s founder and designer Olivier Rodgers launched this capsule collection named ‘Welcome’, consisting of several pieces. The collection also included bead pants, cargo shorts, t-shirts, and other things. There’s no doubt that Ye looked great in the grey hoodie as if it was made just for him.

The rapper has certainly had a change of heart over time about the products he sells or supports. After all, he himself is going through a phase of continuing his brand without a big giant backing him up now.

What is Ye doing with Yeezy now?

Ye split up with Balenciaga, Adidas, and GAP for several reasons. Although that led to a loss of his wealth, he has been firm in his plans to launch products on his own terms, whenever and however he wants. And on that note, Yeezy 10 collection has already started making rounds.

The rapper, who wanted to make his fashion affordable for all, made news for the photo shoot of his Yeezy 10 collection that had Franck Ocean’s music central to it. But seeing the rapper who gets creative with his own styles, opt for newer and smaller brands could be an encouraging and positive move for many others who follow him.

What do you think about Ye opting for Olivier? Do you like his look? Share your thoughts in the comments!