Amidst Adidas Dispute, Kanye West’s Pastelle Makes a Comeback: Set to Relaunch This Month

Published 11/04/2023, 3:35 PM EDT

via Getty

It has been more than a year since the fashion mogul, Kanye West, had to bid goodbye to his partnership with the German sportswear giant, Adidas. However, it is not the only brand that discontinued its collaboration with Ye. Other prominent names like Balenciaga and GAP also backed out, eventually. Despite the termination, Adidas continued selling the leftover Yeezy stocks until the brand put an unprecedented pause only recently.

But for Ye’s sartorial achievements, this looks like a good year. According to recent updates, it appears that our fashion icon will stage a return much sooner than we expect with his unreleased brand, Pastelle.

Kanye West’s Pastelle is ready to relaunch this month

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Kanye West fandom has been holding their breath awaiting the return of his couture bombshells. Ever since the halt on leftover Yeezy stocks, there has been a resounding disappointment for sneaker enthusiasts. Although one cannot undo the already done, one can still rest assured that Ye is nearing the helm of the fashion realm yet again. According to Complex, one of  Kanye West’s first-ever clothing lines, Pastelle, will be debuting at ComplexCon 2023.

The brand was originally founded back in 2008 but has gone through periodic halts since then. Although Ye’s listening party for his upcoming album, originally planned for November 3rd, was canceled, this relaunch could serve as an early Christmas treat for his fans.

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While Pastelle is all set to make a buzzing comeback so that all Ye fans can enjoy, there was once a time when Kim Kardashian went the extra mile to fetch Pastelle pieces for her little fashion critic, North West.

Kim Kardashian saved the best of Kanye West for her kids

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Although Kanye West and Kim Kardashian’s relationship has not retained its glory, their children have unmistakably inherited qualities from both. Especially when it comes to their fashion statements. The young fashion connoisseur, North West, and her baggy outfits have an undeniable resonation with her father’s outlook. In order to help her daughter nail the perfect look which at the 2022 Paris Fashion Week consisted of her father’s unreleased collection, Kim had to get down to online shopping.

PARIS, FRANCE – JULY 05: Kim Kardashian and North West are seen during the Paris Fashion Week *on July 05, 2022 in Paris, France. (Photo by Marc Piasecki/WireImage)

The business mogul explained how her former husband had the tendency to give things away. This was also the case with the blue Pastelle jacket. Perhaps it was this incident or her care for her children, but Kardashian now has her own not-so-little time capsule of all Kanye West designs. From Pastelle to Yeezy. While back then the jacket was a privilege North West enjoyed, now everyone can hop onto the Pastelle bandwagon.

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Are you excited about Pastelle’s relaunch? Let us know in the comments below!

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Anushka Bhattacharya

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I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

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