After NFL Takeover With Travis Kelce, Taylor Swift to Become Key Attraction for Barcelona vs. Real Madrid? Here’s All We Know

Published 03/26/2025, 10:55 PM EDT

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The Taylor Swift effect may have picked up momentum in sold-out stadiums. But slowly and steadily, the impact has crossed all the borders of A-list happenings. Of course, Swifties still have to count on their stars to get a glimpse of the pop princess. But since Travis Kelce caught her eye, her presence has been felt far beyond the stadiums. Although fans by now know where to find Swift, if not on her dazzling tours, word on the sports street suggests the pop icon is about to take center stage beyond the likes of NFL grounds at the forthcoming Barcelona vs. Real Madrid match.

While the NFL world has had its fair share of Swift magic, what spellbook does she hold for the new turf?

What role does Taylor Swift have in the upcoming Barcelona vs. Real Madrid match?

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According to the RAC 1 program Tu diràs as reported by Mundo Deportivo, after Spotify signed a sponsorship agreement for El Clásico, it has done more than just emblazon their logo during the matches in La Liga. Earlier this season, they tapped Coldplay to play when Barcelona scored 4-0 against Real Madrid at the Santiago Bernabeu. For the next match at the Estadi Olimpic, Spotify has begun the selection process for the act Barcelona will have as their shirt sponsor, and their current favorite is Taylor Swift.

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The agreement is almost complete except for a few last-minute details to finalize Swift’s logo on the Barcelona jersey for El Clásico. As per the reports, Ed Sheeran and Travis Scott were also running and considered in the process. However, if finalized, she will have her logo printed on the Blaugrana colors. And if she turns out to be successful, she will join Drake, the Rolling Stone, Karol G, and Rosalia, among others, to become a shirt sponsor for the team in La Liga.

LeBron James' Hilarious Burn, Compares Stephen A. Smith to a ‘Taylor Swift Tour’ Drama

While Taylor Swift gears up to have her logo on the Barca jersey, the news comes straight after a year when she performed at Real Madrid’s Santiago Bernabéu Stadium.

When Taylor Swift took the Eras Tour to Real Madrid’s home turf

Taylor Swift’s Eras Tour became famous for shattering records left and right. And last year, she took center stage at Real Madrid’s Santiago Bernabéu Stadium to electrify a crowd of 65,000 fans. It served as a victorious return for Swift in Madrid after 2011’s WiZink Center performance, where only 4,000 people attended the concert. “It’s an honor to be able to say this so many years later,” she said in English before exclaiming in Spanish, “Madrid, ibienvenidos al Eras Tour.”

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OKDIARIO reported back in the day that Swift required a four-day window to complete the stage setup from one city to another. However, after requests from over 450,000 fans just in time to obtain the tickets, the pop star had to buckle up for a second concert on May 29 after the first announcement for May 30. As a result, it led to the Real Madrid-Betis match’s rescheduling to May 25, despite not being usually placed on Saturdays. 

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Are you excited about Taylor Swift's logo to be emblazoned on Barcelona's jersey? Let us know in the comments below!

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Anushka Bhattacharya

2137 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Aliza Siddiqui

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