Adidas CEO Bjorn Gulden said the group had made its decision as &quot;selling and donating was the preferred option with Yeezy products.

Adidas’ Yeezy Sales to Fund  George Floyd Organisation and Anti-defamation League in Brand’s “Fight Against Hatred”

Adidas’ Yeezy Sales to Fund  George Floyd Organisation and Anti-defamation League in Brand’s “Fight Against Hatred” - Netflix Junkie

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Shraddha Das is a Content Lead and the Sub Group Head at Netflix Junkie. Captivated by the power of storytelling and the written word at a young age, which led her to pursue a career in journalism at the Esteemed KIIT School of Journalism and Mass Communication, in Orissa. She has over 1500 articles to her name. She takes pride in her work, always striving to provide insightful and informative content that her readers can trust. Her report on Buckingham Palace Green Lights Investigations Into the Monarchy’s Account on Disclosure of Links With Slavery is a prime example of her dedication to unbiased reporting. Her love for literature and film intertwines, as she finds solace in book adaptations turned into Hollywood productions. When she is not chasing a story, you will find her engrossed in a Christopher Nolan movie, eagerly waiting to review the latest blockbuster. In her free time, she enjoys revisiting classics like Oscar Wilde, Hemmingway, Jane Austen, Brontës, or losing her mind over any psychotic thriller franchises or heartwrenching historical world war masterpieces.

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Adidas’ Yeezy Sales to Fund  George Floyd Organisation and Anti-defamation League in Brand’s “Fight Against Hatred” - netflix-junkie

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<a href="http://netflixjunkie.com/tag/kanye-west">Kanye West</a> and Adidas have once again come to terms, although this time temporarily. The leftover Yeezy inventory is to hit the stores in the UK and the US soon starting month of June. The catalog and the packaging details have already made the fans impatient. However, as glorious as it feels, the German manufacturer is just tied to the Donda rapper because of the professional requirements. The reason for which the brand pulled off its partnership with the rapper remains intact still.
In a recent statement, the sportswear giant made it clear that it was just lost business sales that were hurting them. And not the fallout with Ye as a whole. This became clear as Adidas released its ultimate goal with sales following the release in June. As reported by Adidas news, the profit of the $1.2 billion obtained from the forthcoming sale will go to two of leading charities, the Anti-Defamation League and a nonprofit organization founded by George Floyd’s brother. 
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Adidas CEO Bjorn Gulden said the group had made its decision as &quot;selling and donating was the preferred option among all organisations and stakeholders we spoke to.&quot;
READ: <a href="https://t.co/1LX0y6n44E">https://t.co/1LX0y6n44E</a> <a href="https://t.co/zfSfNa7bJ2">pic.twitter.com/zfSfNa7bJ2</a>
&mdash; PhilSTAR L!fe (@philstarlife) <a href="https://twitter.com/philstarlife/status/1659766549534629888?ref_src=twsrc%5Etfw">May 20, 2023</a></blockquote>
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As reported by Adidas on Friday, the sale will benefit the two charities that have been hurt by what Ye had said in the past. The company&#8217;s CEO,<a href="https://news.adidas.com/originals/adidas-to-release-existing-yeezy-product-in-may-2023/s/ad081607-4437-4264-92fd-b8655822bbca" target="_blank" rel="noopener"> Bjorn Gulden, has affirmed in the statement</a> that after much careful consideration they have decided upon the said commitment. “Selling and donating was the preferred option among all organizations and stakeholders we spoke to.” He also added that “there is no place in sport or society for hate of any kind and we remain committed to fighting against it.” 
ALSO READ: <a class="jsx-555d36b3e6439572 article-embed-title" href="https://www.netflixjunkie.com/music-news-kanye-west-yeezy-all-set-to-drop-its-latest-adidas-sensation-sooner-than-you-expected/">Kanye West’s Yeezy All Set to Drop It’s Latest Adidas Sensation Sooner Than You Expected</a>
<h2>Kanye West and his anti-Semitism have hurt Adidas and Yeezy real bad </h2>
The German giant that once looked up to Ye as the “creative pioneer” with visionary imagination called it<a href="https://www.netflixjunkie.com/netflix-news-adidas-to-get-kanye-west-into-more-trouble-with-an-investigation-into-inappropriate-behavior/" target="_blank" rel="noopener"> quits with the rapper last year, in the month of October.</a> The Donda Rapper, who is often known to breach headlines for his absurd and stirring remarks, broke all bars as he went offensive against the Jewish community on his social media. Ever since his controversies with his former partner have nowhere come near a truce.
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Adidas CEO Bjorn Gulden said the company spent months figuring out what to do with $500 million worth of Yeezy inventory, and a host of options were on the table — including literally burning them to dust. <a href="https://t.co/Z1fGgHfV2L">https://t.co/Z1fGgHfV2L</a>
&mdash; Entrepreneur (@Entrepreneur) <a href="https://twitter.com/Entrepreneur/status/1657808326061637633?ref_src=twsrc%5Etfw">May 14, 2023</a></blockquote>
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The company opened up a few weeks ago, and the loss of sales has been hurting the company. They have thus called for a final partnership with the rapper. Nonetheless, the brand stays firm in its virtues of not supporting Ye on any level. 
What is your take on the matter? Let us know in the comments below.

Kanye West’s Yeezy All Set to Drop It’s Latest Adidas Sensation Sooner Than You
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Yeezy sale increases following the controversy involving Kanye West

Kanye West Adidas Yeezy

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Adidas CEO Bjorn Gulden said the group had made its decision as "selling and donating was the preferred option with Yeezy products.

Adidas’ Yeezy Sales to Fund George Floyd Organisation and Anti-defamation League in Brand’s “Fight Against Hatred” - Netflix Junkie

Adidas’ Yeezy Sales to Fund George Floyd Organisation and Anti-defamation League in Brand’s “Fight Against Hatred”

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Adidas’ Yeezy Sales to Fund George Floyd Organisation and Anti-defamation League in Brand’s “Fight Against Hatred”

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