Beyoncé made her highly anticipated NFL Christmas Game Day debut last month during the Houston Texans and Baltimore Ravens game, and it was every bit as monumental as fans hoped. Unsurprisingly, bringing Beyoncé to the stage came with a hefty price tag. The halftime show reportedly cost seven figures. But the investment paid off, as Netflix’s NFL Christmas Day special has now reached a major milestone.

According to the NFL, Netflix’s Christmas Day games generated over 1 billion impressions on social media. During the halftime show, Beyoncé did her first-ever live performance of tracks from her latest album, 'Cowboy Carter'. She started with '16 Carriages' while riding into the stadium on a white horse and ended the show by debuting 'Texas Hold 'Em' alongside her daughter, Blue Ivy Carter. This marked Blue Ivy’s first on-stage appearance with her mom since the Renaissance tour, and fans could not get enough of it. 

The Baltimore Ravens’ victory drew in an average minute audience of 31.3 million viewers, as per Netflix. While the platform has not updated its specific numbers for Beyoncé’s halftime show, it previously reported that viewership peaked at 27 million during the performance. With the game’s overall audience averaging even higher numbers, it is safe to assume Beyoncé’s show was a major highlight of the game.

Beyoncé’s NFL Christmas Halftime Show on Netflix Earns a Massive Viewership Amidst the Festive Fervor

The BeyHive, of course, took to X celebrating Beyoncé’s dominance as undisputed and eternal.

This year’s Christmas Day games was the first time they were live-streamed on Netflix, thanks to a newly signed three-year licensing deal with the NFL. Beyoncé’s partnership with Netflix, though, is not new—her first project with the streamer was the iconic 2019 concert film Homecoming: A Film by Beyoncé, which gave fans an inside look at her Coachella performance. Now, with this halftime show, she is reminding everyone that her throne is not going anywhere, especially with her latest tease for something exciting in 2025.

Of course, not everyone is giving credit where it is due. Some skeptics have claimed that the billion impressions were more about the game itself than the halftime performance. 

The halftime show, produced by Beyoncé’s Parkwood Entertainment and Jesse Collins Entertainment, was part of a $60 million three-project deal Beyoncé signed with Netflix in 2019. The total deal is reportedly worth $150 million. Nonetheless, judging by the record-breaking impressions and viewer numbers, it seems Netflix made a wise investment.

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What do you think about Beyoncé's Netflix Christmas Day games' milestone? Let us know your thoughts in the comments below!