Fans who follow Will Smith on social media are well aware of how much of a social butterfly the Men in Black actor is. Having capitalized endlessly on social media antics, rising trends, popular hashtags, and his signature reels, Smith has earned himself a reputation as a social media savant. The 55-year-old recently leveraged his online presence in an intricately planned marketing stunt, contributing to the buzz surrounding the launch of a "hyperclub," a cutting-edge nightclub concept envisioned by Yann Pissenem.

While fans have been preoccupied with analyzing the significance of his latest flying saucer report, this recent update might shed some light on what it is all about.

Will Smith recently posted a video on Instagram where he shared with his followers about witnessing a "UFO sighting" in Ibiza, prompting him to investigate further. To get to the bottom of it, Smith reached out to Yann Pissenem, known as “the king of Ibiza.” Pissenem’s response was simply a location pin, guiding Smith to the rooftop of the construction site. Waiting to welcome the actor to UNVRS, with the Men in Black theme song playing in the background, Pissenem ultimately welcomed the world to the “hyperclub”.

The club's announcement began on July 31, when many in Ibiza reported spotting a mysterious object in the sky near Es Vedra—now understood as part of their meticulously crafted viral campaign. In a recent interview with Billboard, Yann Pissenem, the owner, founder, and CEO of The Night League, described a "hyperclub" as "the next evolution in global nightlife." The UNVRS, set to be completed by 2025, marks the first step in realizing this vision by the creator of Ibiza's iconic clubs Hï and Ushuaïa, as well as The Night League. 

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Pissenem envisions it as a space designed to preserve the "raw energy of a rave" while bridging the present and future within a breathtaking architectural setting. While in Ibiza, Smith also made most of his time at the super-club Ushuaïa.

Jaden Smith and his father, Will Smith, spent the past weekend in Ibiza with DJ Calvin Harris at Ushuaïa, joined by Dom Dolla, Burns, Marc Kinchen, and Tyson O’Brien. During their time on the island, Smith also took the opportunity to work on his new song, which he had been recording for a few weeks at the Six Senses Hotel in Cala Xarraca.

From sharing Ibiza sunset snapshots to behind-the-scenes glimpses of his recordings, Smith has been consistently updating fans with his Ibiza experiences. Though he has kept the title of his new track under wraps, his frequent updates have created a virtual celebration for fans, even if not everyone is thrilled about his return to rap. Now that he has teamed up with Yann Pissenem to kick off the buzz for UNVRS’s opening, the party atmosphere is expected to continue for a while longer.

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What do you think of Will Smith joining Yann Pissenem in the marketing of UNVRS? Let us know in the comments below!