Luxury brands, with their eternal allure, have always been the crown jewels of fashion, passed down through the generations like a well-guarded family secret. Chanel has long reigned supreme, yet often finds herself elbowing for space with the other titans, Dior, Versace, and Armani, in the ceaseless scramble for the most dazzling celebrity endorsement. However, it seems Chanel just won the cat-and-mouse race by securing the ultimate swan; Lana Del Rey.

A fashion connoisseur at every step of the way, Chanel may have only gotten to her now, but Rey has forever been Chanel's spiritual muse. Therefore, as the two finally meet midway in a corporate union made in heaven, lady luck has taken Chanel's popularity to the stars.

The once-glittering world of couture has dimmed, leaving fashion aficionados recoiling in horror at brands that once oozed elegance. Yet, Chanel, ever the poised survivor, clung to its understated sophistication. And who better than Lana Del Rey, the woman who hides it all under a captivating cat eye to promote their brand? No one. This was further proved as not long after the songstress was seen sporting a Chanel look at Rock en Seine in Paris, an Instagram account by the name of @databutmakeitfashion noted a rise of 24% in Chanel's popularity. 

The account popular for presenting data analysis, leaving netizens to introspect on just how dimes did the damsel bring in with a certain fashion trend, noted how Lana Del Rey's fashion has always served as gospel for the fashion girlies. From the denims to the flowy florals, the Grammy nominated songstress has inspired it all. However, as if the data was not proof enough, then the shots of their latest collaborations add the cherry on the cake as Lana Del Rey embodies the perfect Chanel muse.

Blake Lively Spotted Fan-Girling Over Britney Spears Once Again, With Fashion Pointers Coming Straight Out of Her Closet

While Lana Del Rey's collaboration with the esteemed fashion house will go down in the books as one made in heaven, there was another Chanel collaboration, which, according to fashion critics, was a highway to hell.

Association with a fashion brand as big as Chanel, is oftentimes a better bet for the celebrity involved than for the brand itself. While there are cases where the two enjoy equal benefits, such as Lana Del Rey and Chanel, there are times where things go fashionably wrong. And wardrobe malfunctions can translate to tragedies, especially if your muse happens to be Barbie herself. Although not all bad, this was the case of Chanel's collaboration with Margot Robbie.

As the actress' contract with Chanel ended, and she was found dressing in colors that made her look downright ethereal while donning silhouettes right off a fashion fairy tale, especially during Barbie promotions, the critics penned the Margot Robbie x Chanel collaboration as the one that shall not be named. Fortunately, both the actress and the brand have found their partners post the separation and if the data is anything to go by, are as happy as ever.

Margot Robbie Cannot Stop Raving About Her ‘Barbie’ Crooner Billie Eilish’s Latest Album

What do you think about Lana Del Rey's collaboration with Chanel? Let us know in the comments below.