When Taylor Swift kicked off her widely famed Eras Tour for the first time, her vision was to give fans nothing short of a cinematic experience with her stagecraft. This meticulous documentation of the tour led to the creation of Taylor Swift: The Eras Tour, which rivaled major blockbusters like Barbie and Oppenheimer. Tapping with the Eras Tour fever across 152 locations worldwide, Swift caught the attention of influential entrepreneurs such as Adam Aron, CEO of AMC Theatres, giving birth to a remarkable partnership. 

Recently, Aron reflected on the studio's successful investment in Swift's concert film and its impact.

Since streaming became a household staple during the pandemic, studios have been working to refresh their film slates to remain competitive. As every studio now seeks to reinvent its catalog, each brand strives to distinguish itself. With Taylor Swift: The Eras Tour, the vision was no different as the CEO of AMC Theatres, Aron Adam, recently told Variety, highlighting how it set “all kinds of benchmarks”. 

Adam emphasized that the concert film became the highest-grossing movie of its genre ever, earning $261 million globally, having grossed $65 million in presales alone. He also highlighted its exceptional reception with an A+ on CinemaScore and a 98% rating on Rotten Tomatoes. Adam explained that as studios now recognize the value of delivering quality content with fewer films compared to the pre-pandemic era, AMC's strategy is to fill calendar gaps by outperforming traditional studios.

Taylor Swift’s ‘Eras Tour’ Concert Film Secures Her 2-Year-Old Song

Stressing the success of Swift’s concert film, Aron further divulged if their future film slate will consist of content from similar grounds.

Adam Aron, in his conversation with Variety, bluntly stated their intentions to at least unveil “two or three” concert films a year via AMC Theatres after its success with Taylor Swift: The Eras Tour. He highlighted the company’s recently broadened distribution team while emphasizing their desire to release their own movies. However, he also stressed that the studios of Hollywood are not particularly game with its entry into the distribution chain.

Despite competitive studios feeling dejected about Swift's concert film because of AMC being the only chain with prior knowledge, Aron explained that they "couldn't blow Taylor's secret." He took a jab at other theater chains, noting that they grossed $100 million in ticket sales, far from selling “diddly.” Thus, his strong support for Swift's concert film underscores its significance as a game-changer for studios.

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What do you think of Adam Aron, AMC Theatres' CEO's take on Taylor Swift's Eras Tour concert film's success and its effect on the studio? Let us know in the comments below!