Ryan Reynolds is a marketing wizard, and that goes without saying. The actor’s business and marketing smarts could easily earn him a guest spot at an Ivy League business school. Nonetheless, his success and the billion-dollar empire he has built over the years come from breaking away from the norm- innovation. On top of that, his knack for weaving his entertainment skills into his business strategy is the secret sauce that further sets him apart. And this meticulous approach recently got a major shoutout.  

Ryan Reynolds’ impact on the advertising world has just been given the recognition it deserves at a top-tier festival.

Every year, Fast Company celebrates the innovation and creativity of top names in business, media, entertainment, and beyond. This year, Ryan Reynolds has received the honor of being one of Fast Company’s 10 most innovative people of the past decade. In an interview with the company, the Deadpool star shared his no-nonsense approach to advertising. He does not believe in overthinking and treats commercials like a "----ing commercial". “Who gives a –it? Just make sure that it is fun,” said the actor. 

Reynolds revealed there has never been a grand plan behind his campaigns, not even for his latest billion-dollar hit, Deadpool & Wolverine.  “We’re telling people that yes, this is an ad," he said, “But, it’s also an ad within an ad within an ad”.  According to him, this honest approach makes his marketing “a bit more authentic”. But there is another crucial aspect that has always worked with Reynolds’ advertisements.  

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Ryan Reynolds, earlier this year, shed light on this secret mantra that has more to do with emotions than just marketing tricks. 

Ryan Reynolds, the multitalented figure, finally spilled the secret behind his $14 billion business empire at the Forbes Iconoclast Summit in New York City earlier this year. He revealed that one thing that always hits the right note in his approach is the power of storytelling. "Storytelling is one of those under-valued tools in scaling businesses,” said the 47-year-old. 

Reynolds also shared another key to connecting with consumers, saying, "The one thing I'll bet on 10 times out of 10 is emotional investing”. He believes that brands that do not form a cultural bond with their audience are always at risk of falling short in the industry. Reynolds has definitely shared some crucial strategies for business success that everyone can learn from. 

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What do you think about Ryan Reynolds’ shout-out from The Fast Company? Let us know your thoughts in the comments below!