Meghan Markle has lately commanded headlines for reasons as polarizing as they are powerful—each controversy seemingly fueling her unstoppable ascent. Despite relentless criticism and metaphorical stones hurled her way, particularly following her bold lifestyle series With Love, Meghan on Netflix, she has transformed backlash into brilliance. The rebranding of her American Riviera Orchard venture into As Ever was met with initial uproar, yet it has now evolved into a triumphant cultural wave, gaining traction more after Markle revealed her new plans.

Meghan Markle’s As Ever has captured media frenzy since its relaunch, and now her bold leap from kitchen staples to elevated home décor signals a stylish new era for the lifestyle brand.

Meghan Markle’s lifestyle label As Ever is shifting gears, stepping confidently beyond gourmet delights into the realm of refined living. After a rapid sell-out of her curated kitchen staples, the Duchess of Sussex, 43, hinted at an elegant expansion, as reported by Inc. "There are tons of twists and turns — even with the name,” the Duchess said. In a video shared by Markle on Instagram, sharp-eyed viewers further spotted a chic white planter adorned with the brand’s emblem—a palm tree and twin hummingbirds, inspired by Prince Harry. 

An insider revealed that the emblem’s intricate silhouette—cradling birds and a palm—was crafted as a deeply personal symbol. As Ever emerged alongside a collaboration with Netflix’s consumer division, a move CEO Ted Sarandos called exploratory. Meghan Markle shifted her entire business blueprint after connecting with Netflix’s Josh Simon, citing their expansive licensing prowess and proven success in turning series like Bridgerton into immersive lifestyle empires. While reports of behind-the-scenes friction surfaced, they did little to hinder momentum, As Ever’s debut was a commercial triumph.

Meghan Markle Registers a Major Victory With As Ever Being Sold Out Within an Hour

Despite logistical hurdles faced by Netflix staff, Meghan Markle’s As Ever launch remained unshaken—several products sold out within an hour, marking a swift and striking commercial victory.

Meghan Markle launched her much-anticipated lifestyle brand, As Ever, shortly after her Netflix series aired. Though her lineup of jams, teas, and baked goods reportedly sold out in under 30 minutes, the behind-the-scenes story was less seamless. Guess Netflix CEO Ted Sarandos was never wrong about Markle’s potential. Netflix insiders described the launch as disorderly, with confusion over projected demand. Undeterred, Markle forged ahead, enlisting her celebrity network to flood social platforms with high-profile endorsements and fanfare for the brand’s debut.

Meghan Markle’s last-minute decision to scrap the original name American Riviera Orchard reportedly added further complications to an already chaotic launch, creating logistical challenges for her team. The abrupt rebranding to As Ever intensified internal pressures, but Markle remained upbeat. Now, with plans to expand into home décor, the Duchess of Sussex is charting a bold new course for her brand. Only time will reveal whether this next chapter mirrors the same swift success.

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