“The collection sold…” – The Marketing Manager of Ford Makes a Shocking Revelation About Sydney Sweeney and Ford’s Collaboration Pieces
Sydney Sweeney started her career as an actor, but there is yet another thing that made her famous. Apparently, her love for cars is something that people who know her are well aware of. This passion of hers not only gained her thousands of followers but also got her an exclusive partnership with Ford. Recently, one of the company’s managers made a shocking revelation about this collaboration.
Erica Martin is the Marketing and Communications manager at Ford. She recently talked about the new collaboration Sweeney had with the brand. The 25-year-old actress joined hands with the brand and their campaign ‘Built Ford Proud’. She released the brand’s workwear clothes under that partnership, including overalls, a bandana, and a baseball cap.
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According to Click on Detroit, Martin said, “The collection sold out in 31 hours. We had to do a small restock actually because the orders came into our website so fast that we actually oversold by a bit.”
Since the collection has been out, it is getting viral among people. From normal people to A-lister stars like Drew Barrymore are expressing their love for these apparels.
While this partnership is getting quite a lot of attention, Sweeney has a special connection with the project and the Bronco she restored.
The story behind Sydney Sweeney and her beloved Ford Bronco
She has been fond of cars forever, but this hobby of hers got into the limelight when she actually started restoring one. During the shoot of Euphoria, whenever she got free time, she invested in all that was needed to restoring an old Ford Bronco. One of her friends’ dads had a repair store, which she chose as her workplace. He gave her a designated corner to work in and also helped her frequently with things.
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She not only repaired the car but also posted a video of her doing the work on TikTok. She named the page Syd’s Garage, and it went viral quickly. The video reached people who did not know her, and that’s how they came across the amazing work she has been doing in the industry.
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Soon the new pieces will be out, and then you can buy them from Ford’s site. Although she has a very busy schedule, let’s see if Sweeney repairs any more cars in the near future.
What are your thoughts about Sweeney’s partnership with Ford? Tell us in the comments.
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