The highs and lows that have gripped the Sussexes’ royals about their lucrative deals are attracting heavy scrutiny with each passing day. While one of their most-liked projects, Archetypes by Meghan Markle on Spotify, has crashed and burned on different levels, Prince Harry’s Heart of Invictus is the current savior for the couple. Moreover, their Trump Card, Netflix’s chartbuster, Harry & Meghan, has still been in the news to this date. Nonetheless, the couple needs to redirect their pattern lest it lands them in a bigger pool of controversies in the future.

As reported by News International, PR expert Kieran Elsby elaborated on how the couple needs the deals more than the brands that have struck the deals with them. Speaking of the infamous Spotify fallout, Elsby chipped in at the changing times, expressing how “They needed the Spotify association more than Spotify needed them.” In the process, they will thus get their recognition with potential brands eyeing their multi-million dollar deals. 

Speaking of their royal image, Elsby stated how every controversy of their lives gets registered in their records. Their website, both Sussex Royals and Archewell Foundation, represents their brand with global entities. Thus, from minute disputes to huge dramatic fallouts, all are susceptible to putting a dent in their image if they do not rethink their ways now. 

“I do feel they re-strategize and develop a new brand plan to ensure continued earnings,” said the expert. According to him, their current deals are extremely short-lived. They all came with “high prices with little longevity or real content.” Thus, there is a high chance that all of it will run out pretty quickly. 

What exactly should Prince Harry and Meghan Markle do?

The PR analyst further discussed their updates and said, “They should focus on long-lasting deals, with real quality and depth”. That is the only way to keep their brand relevant for a prolonged period. This came after the chaotic fallout between the Swedish giant and the Sussex royals. Citing the reason for the lack of content, the company further severed the ties when the Bill Simmons of Spotify lambasted the couple. 

The couple was an embarrassment to the company, said the Podcast executive of Spotify. Simon further lashed out at how Prince Harry and Meghan Markle were “f*cking grifters“ with no actual talent. Following the backlash, other media personalities too soon lined up their criticism at the self-exiled pair.

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