Kim Kardashian may be a skillful actress, a caring mother, and a loving sister, but in the world of fashion, she is a daring frontrunner with unbelievable business acumen. Dashing her way from the humble start of the Kardashian’s Dash Boutique, now, Kardashian has woven a business empire with her money-savvy mind. Not only did she revolutionize a couture tapestry for women worldwide, but she also strutted with similar authority to curate a men’s clothing line, eventually. 

As an established figure in the Billionaire’s Club, Kim Kardashian has many profitable and prospering ventures up her sleeve. Therefore, let’s take a look at how she conquered the sartorial realm with such prowess. 

Scheming SKIMS

To lead a multibillion-dollar brand in the contemporary world is no joke. And Kim Kardashian never takes business lightly. As a result, a power figure collating the world of stardom across fields like film, music, and sports is currently hailing SKIMS’ jet engine. These major crossovers came as a byproduct of Kim’s promotional genius. Last year, SKIMS even tapped SZA for their “Fits Everybody” campaign. Other than that, Kardashian unleashed an all-musicians campaign as well featuring Ice Spice, Nessa Barrett, and Pink Pantheress for the “Everyday Sculpt” collection.

Later that year, Kim even got Cardi B on board to star in SKIMS’ relaxed and reimagined cotton collection campaign. The campaign reportedly generated more than $4 million in media impact value for the Kardashian brand. Right now, the CEO is banking on the Cupid season to speed up a Valentine’s Day campaign featuring Lana Del Ray. What is better than making the songstress of love themes to make the face of the season that screams love?

However, this is not the only way she achieved her multibillion-dollar raise for SKIMS.

SKIMS X NBA

Last year, an image that did many rounds of the social was of the SKIMS founder holding a basketball, standing next to an NBA podium. The reason was her regal entry to procuring a men’s line from her reinvented shapewear brand SKIMS which initially catered to women’s lounge essentials. While one reckons the radar of couture influence Kim exhibits, this swift transition was a game-changer of all sorts, as it could mean an amplified customer lineup exceeding gender boundaries.

For the face of the campaign “Every Body is Wearing SKIMS”, Kardashian brought in three eminent male athlete endorsers. From the NBA, she joined hands with Shai Gilgeous-Alexander of the Oklahoma City Thunder, and from the NFL, she teamed up with Nick Bosa of the San Fransisco 49ers. She even paired with the Brazilian soccer giant, Neymar Jr. 

To mark this historic expansion of the brand, the NBA, WNBA, and USA Basketball further introduced SKIMS as the official underwear brand partner. The $4 billion brand of grandeur launched a fresh range of shirts, tanks, and briefs with their commencement. SKIMS’ partnership with NBA vows to branch in inclusivity, body positivity, and diversity beyond the taglines. 

Furthermore, this celebrity-led brand partnership also has the flare to attain longevity and cultivate dedicated buyers through promising poster faces and constant promotions. As a part of the deal, SKIMS is also receiving media exposure across league platforms during NBA and WNBA broadcasts, as well as on their social media outlets and digital channels.

While Kim knows well enough to elevate her own business empire, she also knows better to become the face of big brands. 

Kim Kardashian X Balenciaga

Balenciaga may have cut their ties with Kim Kardashian’s former husband, Kanye West, but that does not mean that Kim cannot be the new face of the brand. Although the synergy between the reality star and the luxe wear brand went through some ripple tides previously over a kid’s campaign, the duo has managed to overcome those conflicts of interest.

As a result, Balenciaga recently announced Kim Kardashian as their brand ambassador. She even fronted the brand’s Closet Campaign, celebrating the return of the Le City Bag from 2000. The star was further flaunting the total premium collection of 130 Balenciaga handbags in her wardrobe. While Balenciaga has been an old pal of her iconic fashion moments, this new-age partnership assures twice as much showcase, publicity, relatability, and flux in sales.

As a committed owner of her own fashion line, her face on the Balenciaga frontline is an assurance to the SKIMS customer base of fashion consciousness. This is truly welcoming for the brand image to ensure committed buyers. Hence, it is safe to say that Kim is taking the helm of complementing the brand with a brand. 

SKKY and KKW Relaunch

Kim Kardashian is a true business magnet, and it shows. Last year, she eyed a new venture capital for SKKY with a newly established private equity firm, SKKY Partners. Her idea is to identify prominent companies and mentor their founders with her business partner, Jay Sammons. Its departure from the traditional graph of the celebrity investor model claims to value authenticity to help founders gain a foothold in their niche.

Furthermore, this year she has buckled her seatbelt to reestablish her temporarily held-off KKW makeup brand to tie up a fresh approach with SKKN. In this attempt, she scored twice the pointers in her dedication to meeting consumer demands to adapt to the evolving beauty domain. Hence, she has now come up with leveraging the skincare first approach to introduce a diverse range of productions that solve the double trouble- skincare and beauty.

As the new drop is scheduled for January 26th, a major hike in her fiscal standing should be courtesy of this. Therefore, who knows? She might just be the endgame when it comes to a one-pit-stop solution for fashion and beauty.

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