Not a Royal Shoutout, but This Is What Meghan Markle Needs to Do to Ensure the Success of Her Brand, Claims Expert
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DUESSELDORF, GERMANY – SEPTEMBER 15: Meghan, Duchess of Sussex attends the True Patriot Love Reception at The Hilton during day six of the Invictus Games Düsseldorf 2023 on September 15, 2023 in Duesseldorf, Germany. Prince Harry celebrates his 39th birthday today. (Photo by Chris Jackson/Getty Images for the Invictus Games Foundation)
Meghan Markle may have bought a million-dollar mansion in an elite society when she moved across the pond with her royal husband, but she still stands on murky grounds. This is as clear as day as the Duchess gears up to launch her lifestyle brand, which, although in the making, has stirred enough debates to make one anticipate the aftermath of its launch.
Given the past debacles, especially the Spotify falloff, it remains crucial that the Sussexes play their cards right. While this, as per the former actress' understanding, meant a shoutout from her royal in-laws, a PR expert believes otherwise.
Meghan Markle just needs to aplify her media savvy
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As reports of the Duchess of Sussex planning to put her most luxe foot forward in the wine business surfaced, it was rumored that the Duchess was set to seek support from her royal family. However, PR Expert, Renae Smith, told the Express that Meghan Markle just needs to focus on "how well the brand story is communicated." This once again puts the focus back on the Duchess and her much-discussed media savvy.
via Imago
September 23, 2021, New York, New York, United States: MEGHAN MARKLE, Duchess of Sussex of the Mountbatten-Windsor UK British Royal Family while on tour visiting the World Trade Center and the National 9/11 Memorial and Museum on their stop in New York City for the Global Citizen climate change concert. ..The couple were discretely filming their Netflix docuseries on the stop, Harry & Meghan and have significantly disrupted British Royalty with their interview with Oprah and Harry s memoir Spare: Prince Harry The Duke of Sussex alleging abuse from royal family members and King Charles III. Harry was lately informed of his grandmother, King Elizabeth II s illness and arrived back to the UK from California after her death. Prince Harry, – ZUMAb177 20210923_zap_b177_074 Copyright: xTaidghxBarronx
The PR Expert was of the belief that Markle's brand hinges on what narrative she chooses to spin with it. Given how the former actress had quietly launched the American Riviera Orchard Instagram account and sent out gift baskets to her Hollywood allies decorated with what she has highly emphasized as 'all natural' goodies.
While the brand story remains a priority nonetheless, it seems that Markle might actually get some royal support whether she asks for it or not.
American Riviera Orchard slated to have a royal fanbase
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The $100 Million Netflix deal of the Sussexes, no matter how extravagant, can only sustain them for so long. Therefore, as the controversies evoked by them died down, countless business experts chimed in to emphasize how crucial it is for the Sussexes to build a sustainable business. And despite the odds not being in her favor, Meghan Markle is already at it, with some royal supporters in toe. While King Charles himself might not give her a shoutout, her husband and Princess Eugenie are expected to come through.
via Getty
DUSSELDORF, GERMANY – SEPTEMBER 15: Prince Harry, Duke of Sussex and his wife Meghan Markle attend the 7th day of Invictus Games in Dusseldorf, Germany on September 15, 2023. The Invictus Games is an international sports competition for wounded, injured, and sick military personnel and veterans, founded by Prince Harry, designed to aid in their recovery and rehabilitation through sports. (Photo by Kadir Ilboga/Anadolu Agency via Getty Images)
Prince Harry has always remained supportive of his wife's projects. However, given the deafening silence that Markle opted for during his memoir's launch, it remains to be seen whether the Duke will take a different route. Whereas for Princess Eugenie, she has remained a light in the dark for the Sussexes throughout the Megxit and even after. Regardless of the strategy she puts to use, Markle's brand launch is going to be an interesting one.
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What do you think about Meghan Markle's brand story so far? Let us know in the comments below.
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Edited By: Itti Mahajan
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