Millie Bobby Brown has devoted four years to building her beauty empire. Launched in 2019, Florence by Mills was just a mode of learning for the young actress about makeup and skincare. But in no time, it turned into a love letter to Gen-Z by Gen Z superstar who showed true dedication to providing good things for teens like her. Now the 19-year-old has proudly established her name in this industry, leaving behind the ruling celebrity brands.

The Star Online recently rolled out a report about Brown’s multi-hyphenate brand. It revealed Florence by Mills has topped the list of best cosmetic brands in the world. This ranking was based on how beauty brands have captured the attention of people on social media. From liking, and sharing, to views, all the things combined decided the popularity of a brand.

They set the bar at 100, with each category to be scored out of 10. So when the final ranking came out, this brand received 70.1 in total. While Selena Gomez’s Rare Beauty took the second spot on the list, having a score of 61. This victory is clearly a tremendous feat for the British actress, considering the 31-year-old singer is a massively followed celebrity. Not to mention, influencers and makeup enthusiasts have become obsessed with her brand products.

Florence by Mills also pushed back Rem Beauty, created by Ariana Grande, which stood at third with 49.5 points. Well, the hard work is paying off this beauty after she made much effort to highlight this brand. Her idea of making a vegan and natural brand has attracted consumers who want authentic products.

For Millie Bobby Brown, Florence by Mills is a brand that nurtures people

In February 2022, Millie Bobby Brown spoke to Allure Magazine about her budding brand, Florence by Mills. In this interview, she recalled the time when she used to watch her grandmother doing her makeup. The Stranger Things star called it nostalgic because her routine was quite simple and natural. So when she entered show business, the actor soon realized that she found comfort in doing makeup.

“I loved not the idea of covering up who I was, but of creating different versions of me,” added Brown. This was when she thought about creating a brand that could give a new outlook to her personality. Despite facing many problems at the beginning, she continued to bring new ideas and make some cool products for youngsters.

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