Before Stranger Things jumpstarts its finale routine and flies the fans to Hawkins one last time, Millie Bobby Brown is turning her focus upside down to expand her business empire, Florence by Mills. 2024 began with wedding updates in the Brown headquarters and concluded with a Stranger Things graduation speech. But in 2025? The actor has set her sights to combine her love for all amidst the highlights of Cupid season.

After giving fans the perfect Cupid update for their wardrobe, Brown recently topped it off with the ultimate fragrant touch up in her latest campaign for Florence by Mills.

Every artist tends to sip too deep down into the characters they portray. But Millie Bobby Brown has had a soft corner for wifely status ever since she chose her happily-ever-after with Jake Bongiovi. Brown has curated a Florence by Mills' stock full of love to celebrate the first of the season of love as a newlywed. And for the latest Florence fragrance, she appeared dreamy in baby pink on Florence by Mills Instagram reel, twirling while spraying the Wildly Me Eau De Toilette.

Available for purchase on florencebymillsbeauty.com, Wildly Me retails at $55. Fused with the perfection of “bold & floral with notes of sandalwood,” the fragrance also contains wisteria and sage leaves. According to her brand, Wildly Me is “mill’s signature fragrance.” So, for anyone trying to bottle up the scent of romance this Cupid season, Brown has just the perfect potion to cast the love spell. 

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Fans, however, should wait because there is more! For beauty lovers eager to stay in the loop on Florence’s latest drops, Millie Bobby Brown just rolled out the red carpet to Flo Squad.

Following her fun-filled trip down memory lane to celebrate Florence by Mills Fashion’s first anniversary, Millie Bobby Brown just extended an exclusive invite to her fans to become a part of the Flo squad for those ready to see what is on the beauty petri dish. Florence by Mills recently took to Instagram to declare the applications are now officially open. 

The membership gives access to free products, discounts, and commission. However, Brown is not stopping there. Members of the Flo Squad have a unique chance to “test products before they launch,” and for an icing on the cake, it also comes with opportunities to participate in paid campaigns. Although Brown says there is room for more, one has to ultimately become the Flo insider to get their hands on all.

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What do you think of Millie Bobby Brown's latest Florence by Mills fragrance campaign? Let us know in the comments below!