Since Meghan Markle has relocated back to the USA, her engagement and work on the business front have been thriving. The former actress is currently making big money moves. In fact, earlier this week she launched her ShopMy account, where fans can buy clothes, makeup, jewelry, and accessories suggested by her.

This works by earning her a commission when someone makes a purchase on her suggested links. But this website will bring Markle so much more than just monetary profit.

In a TikTok video made by Katherine Tinsley, a student and female founder, she explains how the website is helping her understand her reach better. In the video, Tinsley also explains that the website and links collect data that help Markle in understanding her influence on the culture and audience. She further explains that besides all her ventures, Markle herself is the biggest brand. 

The ecom and commissionable links let her see how many people are interested in her recommended items. With this, she is laying down the groundwork for the future if she decides to expand to fields like lifestyle or influencer partnerships. This data will also serve her in important investment decisions and help her to know her influence on how much people are willing to pay for things suggested by her. 

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In the future, if she expands to luxury items or products in a lesser range, the data will help her in understanding the spending pattern of potential customers. This truly is a smart and sharp business move by Markle, whose ShopMy is arranged in a very catchy manner.

Meghan Markle's ShopMy recommendations are divided into parts: My Closet, Beauty, and The Wedding Edit. My closet is filled with a certain style of clothes, which often Markle herself is seen wearing, like striped shirts, denim jeans, light, and cashmere, trench coats, and shades. Beauty displays a range of makeup products and the wedding edit, which provides links to all the branded makeup items used by her stylist on Markle for her wedding day.

 Also pasted on her shop, there is a sweet welcoming note on top of the page that says, “A handpicked and curated collection of the things I love — I hope you enjoy them!” With her sharp wits, Markle is showing the business world what a smart investor she is.

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