Meghan Markle has officially hopped back on the social media wagon. And not just social media, but also into the lifestyle space. The Duchess shared a teaser of her brand on March 14, which made fans lose their minds, particularly since it has been close to seven years since Markle had her own social media platform. The brand, American Riviera Orchard, is known to be a lifestyle brand. However, it has been days and the specifics of what the account is going to bring to the table were still up in the air. Well, until now.

Recently, a source revealed what Markle has been planning with her brand-new venture and her feelings towards this new chapter.

Meghan Markle’s brand will be a window into her world

The 538k followers of the Duchess are eagerly looking forward to the offerings of her new brand. And just recently, a source shared with PEOPLE that the lifestyle brand will cover everything Markle “loves“. This included style, family, cooking, entertainment, and home décor. The source also revealed that the Duchess is “excited” about this new chapter in her personal and professional life as it is something the 42-year-old has been “wanting to do for a while“.

American Riviera Orchard was introduced with a 16-second retro-style video that showed some floral arrangements and the Duchess of Sussex flaunting her culinary skills in the kitchen. The video wrapped up with a glimpse of a woman in a gown at the end of a grand hallway. Along with that, American Riviera Orchard’s official Instagram page has nine zoomed-in images that, when combined, reveal the brand’s logo. However, fans still could not help but wonder what is the story behind the brand’s name.

Meghan Markle’s brand name holds a really special meaning as it connects her deeply to her home. And as per the insider, Markle finds the name a “perfect” fit.

Why did Meghan Markle choose American Riviera Orchard for her brand’s name?

Meghan Markle’s earlier Instagram account went by @sussexroyal, which was a direct nod to her royal lineage. But this time, she opted for American Riviera Orchard, a moniker that reflected her life in Santa Barbara, California, where she lives with Prince Harry and their two children. The same source, giving away details about Markle’s new project, revealed how the Duchess of Sussex felt the name was the “perfect” and most “authentic” fit for her new brand.

Markle, moreover, is anxiously awaiting the rollout of her new website under the same brand. She is currently seeking authorization to sell kitchenware, recipe books, and jarred food items, as outlined in a trademark application. Website visitors also have the option to sign up for an email waitlist to stay updated on product releases. The themes harken back to the content Markle once featured on her lifestyle blog, The Tig. That said, it appears the Duchess is reclaiming her throne as the reigning lifestyle queen.

What do you think about Meghan Markle’s new brand and its potential offerings? Let us know your thoughts in the comments below!