Meghan Markle has been putting together her brainchild, American Riviera Orchard, for months now. And it looks like the time has finally come for it to knock on fans’ doors. The brand made its debut earlier this year with its own Instagram page. Unlike the general public, Markle’s inner circle had the chance to receive its offerings, mainly jars of jams gifted by the Duchess herself. The lifestyle brand is now about to be available to everyone, but the first launch will not feature the popular jams celebrities have been promoting. 

In fact, the first product Markle is about to reveal carries sentimental value from her and Prince Harry’s early days together.

Meghan Markle has reportedly chosen wine as the first product to launch to a wider audience. A source told the Daily Mail that the Duchess finds a rosé wine launch more "financially lucrative" than jams and is likely to follow in the footsteps of other celebrities who have their own wine ranges, including Cameron Diaz, Kylie Minogue, and Brad Pitt. The reason for her choosing rosé is mainly because she drank several glasses of it on her first date with Prince Harry at Soho House in London back in 2016.

It was not just any rosé that the couple drank; it was Lady A, named after Soho House executive Markus Anderson, who is also one of Markle’s closest friends. Rosé has been the Duchess's favorite everyday drink for years. In fact, she is a huge fan of frosé, which is made by freezing rosé wine with a slushie of strawberries and icing sugar. Interestingly, this single-brand launch won back the Sussexes, their biggest Hollywood support.

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It has been reported that American Riviera Orchard has strengthened the relationship between the Californian royals and the streaming giant, Netflix.

Following the lukewarm reception of Heart of Invictus, it was reported that Netflix was losing interest in keeping Meghan Markle and Prince Harry in their fold. Hence, the $100 million deal with Archewell was rumored to be winding down by 2025. However, it appears the former Suits star is slowly winning Netflix over, starting with an untitled cooking show. According to Daily Mail, Netflix initially was not keen on Markle’s cooking show idea, but after the launch of American Riviera Orchard, they seem to be on board. 

The reason being Netflix’s knack for merchandising tied to its shows, like Bridgerton china and tea sets, Love Is Blind-branded wine, and various Stranger Things products including pizzas and ice cream. The returns from such merchandise are lucrative, and hence Netflix and Markle are likely to use the cooking show as a showcase for the lifestyle brand, hitting two birds with one stone.

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What do you think about Meghan Markle’s first launch from American Riviera Orchard? Let us know in the comments below!